Results for category "Social Experiment"

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Lessons About Resilience From #EONerve 2016

Going to an EO conference in Boston with over 500 CEO’s, business leaders, successful entrepreneurs is energizing and exhausting at the same time. I love meeting all the people I know and catching up. I love learning from the half a dozen speakers I heard from and getting inspired by the people who got up and spoke about the struggles they have been through.


The most exhausting thing for me is about the follow up. If there is one thing I have learned from going to conferences, it’s that unless you follow up with the people and the content, it’s a waste of time.

EO Member Selfies from Nerve 2016

I have 50 people that I need to follow up with about various conversations that we had. I also need to implement about half a dozen things into my company and into my family.


Here are some 10 ideas that I got from the conference.


  1. What are you really bad at? Ever ask yourself that question? As a positive person, I am constantly focusing on my strengths. I do not take the time to identify what I am deliberately bad at. Dr Frances Frei spoke to us about how great companies are great at a few things that matter to the consumers and they are deliberately bad at other things to stand out. How IKEA is really bad at quality, location and customer service but great at low prices and do it yourself mentality.
  2. Training your client is just as important as training your employees. We all know that training our employees are important. Many people do not realize how important it is to train their clients too. Manage their expectations, teach them how to communicate with you. Starbucks is great at getting you to learn their made up words so that you can practice on the line and not look like an idiot when you order. They created all this vocabulary to simplify their own needs to making sure that they can speed up orders and put the burden on the client to learn their language. It’s a powerful idea to teach your clients how to fit into your mold and make them appreciate your own personal competitive advantage.
  3. It’s impossible to be resilient if you do not look at obstacles as problems that you need to solve. The reason that people are able to overcome great challenges in life is because they have the courage to focus on what they are in control over. They understand that they will not be in control of everything. They do not blame or look for a an excuse about why it won’t work. Instead they think about what they are in control of and how they can change the situation. Changing your mindset to problem solving will help you get back up.
  4. For a startup to be successful you need to have a visionary and an operator to be able to have ruthless focus on finding a sustainable profitable market. The big problem with startups getting money is they spend it on fancy things like a nice logo or great furniture. What they need to be focused on is finding a way to make a sustainable profitable machine that produces profit from the market. 80 percent of startups go out of business in the first 3 years because they do not have this ruthless focus of finding this market. Once you find this market you can start having fun.
  5. Business if fun till you hit white water. At some point your business will hit whitewater, which means that the lack of systems and processes will cause havoc. Problems will creep and clients will not he happy. The visionary and the operator used to have FUN but they are now dealing with too many issues. So they get a processor to start creating processes for their business. Checklists and systems are being created and if there is not enough synergy they go from predictable success to the treadmill, where processes are more important than common sense and eventually go out of business.
  6. If the visionary leaves the business the operator soon follows. The operator needs the visionary to stay inspired and the visionary needs to the operator to be a ruthless finisher. The way that they succeed is they work together synergistically. Where the visionary does not share every single idea that pops into his head and allows the meetings to have an agenda. The operator is present and doesn’t always try to fight fires. If the operator is the firefighter, the visionary is the arsonist.
  7. Stop focusing on your kids weaknesses and start focusing on their strengths. When was the last time you ask your kids what they are BEST at? When was the last time you celebrated their islands of competence. That is the key to building up your children and helping them grow to be resilient adults. Discovering what they are best at, focusing and honoring their strengths will give them the courage to take those strengths and apply them with resilience.
  8. What charitable activities have you done together as a family? It’s important for families to do charitable activities together so kids become more grateful for what they have and end up being happier. We get so caught up in our day to day that we sometimes forget how important it is to help others. Studies show that people who mentor, teach, donate their time have a greater sense of purpose and live longer, happier lives. Volunteer your time, effort and energy to help others.
  9. There are three types of children, the easy child, the shy child and the difficult child. Every child needs to have a charismatic person in their life who they can look up to. Someone who they can draw strength from. How do you become that charismatic person in your child’s life? Build them up, accept them for who they are. Dr Robert Brooks spoke to us about his parents and how they had a file on him and his brothers that made him feel really special. That gave him the ability to bounce back and be more resilient in tough times.  Difficult children just want to be accepted and empathized with. The worst thing for a child self esteem is when they see disappointment in their parents eyes. Your child is born with a temperament which has nothing to do with you and your mission is to love them unconditionally. You will not get all your needs met from your kids. You need to love them for who they are and accept them.
  10. Use your right brain more by laughing and helping others. When you take the time to laugh, even if you fake laugh, you develop your right brain and have the capacity to connect with others and you feel more fulfilled. A young woman that had her left brain removed got on stage and Beth spoke to us about how she felt and how she got through it by caring about others. Thinking about others is the key to living a more fulfilled life.


I have so much more to say and there are so many more take aways, for now the key is to follow up and implement or get a ruthless finisher to help me do that.


What actions are you going to take today? What resonated with you the most by reading this?


Feel free to comment below.


Joe Apfelbaum

Ajax Union


The Results Of Going Off Facebook for 2 Weeks

Joe Apfelbaum Huh?One day I was walking in the park and I got an idea, I would film a video of myself giving people some tips about how to set goals and take their life to the next level. There were three simple steps, build confidence by reflecting, create clarity by identifying your desires and writing them down and activation by creating small actionable steps toward your goal.

When people take action they feel Mojovated! Its really amazing to see how excited I get when I accomplish something that I have been pushing off. There is no better feeling in the world than to know that you are fulfilling your purpose and being productive.

The problem is that there are many distractions. Those distractions take my attention away from the goal. If I was going to practice what I preached I had to remove some distractions. For me it was Facebook. It was taking up too much of my time. I love checking up on all the comments and like that people give me but its taking away my attention from my goals.

So I committed to going off Facebook for 2 weeks at the end of December so I can plan for an amazing 2016.

There were times that I would look at my phone, looking for the facebook icon, but it was gone! No notifications, no engagement. Just me and my task to get clear on my goals.

I remember thinking to myself, I really did reclaim tons of precious time. The ability for me to focus now and not get distracted by this amazing social platform is novel. It actually feels good to be off facebook at a time where everyone is tuned in to see what others are doing for the holiday. It was amazing.

I filmed 52 episodes of my new TV show on which is coming out on Tuesday Jan 5th 2016. Most of the episodes came out perfectly in one take because I was not distracted and I was fully focused.

CEOMojo was also relaunched and the first episode for 2016 will be going live on Friday Jan 8th 2016. I will be interviewing 52 CEOs about the things that Mojovate them! So far I already interviewed half a dozen and created the full format for the show including the intro and outro. Make sure you subscribe on ITUNES.

Created an amazing plan for GrowTime Academy where I will be launching courses for business leaders that want to grow from Average Joe to CEO.

Added a new template to and started the process of putting together my personal brand website properly so I can launch it in early 2016. I am really excited about this website and the plans that I have for it.

Took the time to create a perfect Vision for Ajax Union our Digital Marketing Agency in Brooklyn. Monday Jan 4th we will have a special company meeting and review the Vision that is on the wall with the whole company so everyone is rowing in the same direction in 2016.

These two weeks were especially productive because I had the time to reflect on all the amazing people that I have met over the past year, the friend I have made and all the great things I have accomplished.

Here are some highlights.

  • Weight: Lost over 75 pounds in the past 3 years, this year was my breakthrough year getting to the goal I set 3 years ago!
  • Fitness: When I got down to do pushups a few years back, I was not able to do one! A trainer said that to be healthy you need to be able to do at least 30. On my birthday I got down at an EO event and did pushups with Larry Zogby.. We did more than 30 and who is counting! I also ran my fastest mile ever, sub 8 minute mile and I ran my fastest 3 miles ever in under 30 minutes. That was a huge accomplishment for a person that used to not be able to run even one block!
  • Writing: I finished draft one of my book “Average Joe to CEO” and I set a goal to finish draft two in Q1 of 2016.  I wrote over 40,000 words in 20 days. That really blew me away. I was so focused and pushed myself to do it. I have been talking about writing a book for years. I am so happy I got to this point.
  • Video: I have been posting an impromptu video on Facebook almost everyday for the past few months. People have been telling me that they love watching my videos and they learn so much. Little do they know that I was used to be afraid of having myself on video and now I can film 52 episodes of a tv show in just a few weeks!
  • Productivity: For the first time in my life I can actually say that I have an organization plan. A plan to have all my projects and tasks in a place where I know what done looks like and all the tasks that need to be acted upon to finish the project. I have an amazing Admin that is helping me stay focused and I and finishing things that I have started.
  • Routine: I have optimized my morning routine. I wake up on most days by 4am and I journal, meditate, pray, read, write, exercise, eat a healthy breakfast. I never really optimized my routine like this. I used to be so reactive in my life and I feel so amazing now.
  • Relationships: I have done over 1000 selfies with people that I care about in 2015 and that is up from under 500 in 2014. My relationships are deeper than ever and I feel more satisfied in all my personal and business relationships.

There are so many more accomplishments that I have reflected upon and I have set goals to take my life to a whole new level in 2016. Now it’s time for me to get back to work. I hope this article inspired you to take action and eliminate some distractions so you can build the confidence, create clarity and take action…

Happy and Healthy New Year!

Joe Apfelbaum
Ajax Union

BIO: Joe Apfelbaum is the CEO and co-founder of digital marketing agencyAjax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is a member of the Board of Directors of the Entrepreneurs Organization in Brooklyn, a group with over 11,000 CEO’s and a contributing member of the INC Business Owners Council, a community of the fastest growing companies in the United States. Joe is proud of all his accomplishments, but most of all he is proud of his successfulfoodie wife and beautiful four kids.