Welcome To Joe Apfelbaum

Author, Speaker, Entrepreneur

Ajax Union Networking Masterclass

The Breakthrough Maze | Episode 005 – If Only I Lived In Brooklyn I’d Be Successful


In this episode of the breakthrough maze our guest caller tells Joe that she needs a breakthrough in business by landing new clients. Joe gives our guest caller a kind nudge by asking her why she feels she doesn’t have new clients.

When our guest tells Joe that she thinks she needs a lead magnet to land new clients Joe reminds her that fear can often keep us from taking advantage of the simple solutions available to us. Joe challenges our guest caller to make some calls and to ask for phone numbers when she needs them for a call. Even looking at facebook in the about section.

Faced with a challenge to commit to changing her circumstances our guest caller takes on the challenge. The second breakthrough comes when our guest callers shares that she’s been living with worry and it’s making her feel tired. Still thinking about moving back to brooklyn because living in north carolina isn’t ideal anymore Joe invites our guest caller to learn to appreciate this transition period in her life. Reminding her that Viktor Frankl was able to find happiness in one of the worst places in history.


“Where your focus goes, your energy flows.”




For more information please visit: http://www.joeapfelbaum.com/coach/

Download This Episode Here: The Breakthrough Maze | Episode 5 If Only I Lived In Brooklyn I'd Be Successful (37 downloads)

The Breakthrough Maze | Episode 004 – Aligning Company To Reduce Refunds And Increase Profits


On this episode of the Breakthrough Maze our guest caller tells Joe opens up to Joe about how vague the roles of his employees are in the company. Joe reassures our guest caller that small businesses have this problem in common.

Joe recommends booking meetings with the whole team and one on one, that are non-transactional to open up communication between his team. Joe points out that these kind of meetings allow for a team to understand what the ultimate goal of the quarter is for our guests company. This becomes the 1st breakthrough preparing his team to secure 5 million in revenue for the year.

Our guest caller’s second breakthrough comes when Joe lays out a strategy to take control of a refund rate that has gotten out of control. Joe invites our guest to coach and trust his team enough to solve this issue for him instead of keeping himself in a hub-and-spoke business model that falls apart if he leaves for vacation. Simply creating accountability by putting the refund rate number upfront where the whole team can see.

“When multiple people are accountable for the same thing, nobody is accountable.”

“Stop solving your employees problems, they’re smarter than you.”




For more information please visit: http://www.joeapfelbaum.com/coach/

Download This Episode: The Breakthrough Maze | Episode 4 Aligning Company To Reduce Refunds and Increase Profit (34 downloads)

The Breakthrough Maze | Episode 003 – Eight Figure Coach Learns To Keep His Word


Joe invites an 8 figure coach to a call on the breakthrough maze. Our caller tells Joe that he wants to breakthrough his procrastination block. Although Joe covers best practices for making every task on a to do list actionable, no matter how simple a task may seem, our guest caller tells Joe that the very first thing Joe said is what gave him a breakthrough.

Our 8 figure coach admits that like the clients he helps he also runs into blind spots and Joe reminded him that keeping his word is part of the deal if you want to live with integrity. Joe quotes the book the 4 agreements “Be impeccable with your word.” as the number one agreement.




“If we don’t have integrity, we won’t keep our word, and we’ll procrastinate.”

For more information please visit: http://www.joeapfelbaum.com/coach/

Download This Episode: The Breakthrough Maze | Episode 3 Eight Figure Coach Learns To Keep His Word (32 downloads)

The Breakthrough Maze | Episode 002 – I’m Just Not Tech Savvy


Joe speaks with his guest about her fear of technology. Breaking any cap on business growth potential by embracing the social media selfie trend. Our guest caller goes on to say to Joe “You can do a selfie in the middle of whatever, and I admire that…How can I befriend technology?”

Joe shares his story about his own how he combatted his own fear of social media and helps our guest caller see that she understood technology just fine. What she discovered, with Joe’s help, was that her fear of technology was mislabeled. “When we ask the wrong questions, we get the wrong answer.”

Our guest’s breakthrough came when she committed to making a 60 second video and sharing it on social media. Regardless of the content she committed to getting over her real fear of being vulnerable to judgements.





“When we ask the wrong questions, we get the wrong answer.”

“My vulnerability is my strength”

For more information please visit: http://www.joeapfelbaum.com/coach/

Download this Episode: The Breakthrough Maze | Episode 2 I'm Just Not Tech Savvy (35 downloads)

The Breakthrough Maze | Episode 001 Welcome To The Breakthrough Maze


In this episode of The Breakthrough Maze your host, Joe Apfelbaum, introduces himself and shares his story which was the seed behind what inspired him to launch a campaign for public coaching via Facebook Live.

Bringing more than thirteen years to the online business, technology and marketing community and Serving as CEO and Co-Founder of Ajax Union a digital marketing and advertising agency based in Brooklyn, NY Joe challenges himself to grow by undertaking an innovative approach to coaching anonymous callers with challenges he’s not anticipating.

For more information please visit: http://www.joeapfelbaum.com/coach/ 




Download This Episode: The Breakthrough Maze | Episode 1 Welcome To The Breakthrough Maze (33 downloads)

Please use your Magic Words!

I’m teaching my children to listen to the words they say because our words create our reality.

The other day, my daughter told me, “I can’t find my raincoat.”

I said, “What do you mean you can’t find it? Use your magic words.”

Everything changed when she asked me, “Could you help me find my raincoat?”

I told her to look in the closet and there it was. While she was saying can’t, she couldn’t. But when she used positive words and changed her attitude, her reality changed.

If you want to change your life then you have to change your words.

This is how you’re going to live the life of your dreams: with magic words. Only with magic words can you implement those dreams and make them happen.

Words are the programming of the subconscious. Whatever you say, you breathe into reality. Take a moment and ask yourself, “How do I want to live my life? What do I have to do to make my dreams happen?”

If you keep repeating, “I am not good at running…:” will you even try to run? No. Then how will you ever be a runner? It begins with habitual thoughts. It begins with words.

Magic words also allow us to plan for the future. We have the ability to create the future we want. When we plan for the future, we’re not stuck in the now. We’re not stuck in the past. You need to be able to use your magic words so you can time machine yourself right into your future.

We live our lives one day at a time because we don’t know what’s going to happen tomorrow. Yet we are constantly trying to predict the future anyway, even though it’s impossible to do so.

But if you take a step back, you stop the predictions and start living in the present.
If instead you ask yourself, “What’s next? What can I do that’s different than if I used my default programming? What can I do that’s completely out of the ordinary?”

It’s uncomfortable to be out of the ordinary. And most people don’t like to be uncomfortable. People think it’s dangerous to be uncomfortable.

But do you know what’s dangerous? Thinking it’s dangerous to be uncomfortable. It’s normal to be uncomfortable. It’s important to be uncomfortable. You have to celebrate your discomfort! Why? Because discomfort gets things done.

Your desires aren’t going to be realized by living at your comfort level. No one ever got what they wanted by being comfortable. People get what they want by being out of their comfort zone and doing things they’re scared of. By doing things that are challenging. By accomplishing things everyone else said were impossible.

But when faced with the impossible, you said, “It’s possible.” And you did it. You proved them wrong.

When everyone else said, “No, this is not my job,” you said, “Not only is it my job but it’s my responsibility. “

It’s okay to have a habit of decision but instead of just deciding, choose. That’s the next level. But you can choose. You do have options. If you don’t realize that you have choices then you won’t be able to take your life to the next level. You’ll just be stuck in that vicious cycle of that same old, same old. Remember, what you resist persists.

And until you become aware of where your options came from, you won’t be able to use your magic words. And magic words can change everything.

Joe Apfelbaum is the CEO of the digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer and a published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcasts The Breakthrough Maze, CEO Mojo and the producer of GrowTime.tv. In 2016, Joe was named the King of Kings County for his contribution to the Brooklyn business community. Joe is proud of all his accomplishments, but most of all, he is proud of his foodie wife and his five beautiful, amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

Your Head Will Do Its Own Thing If You Let It


“What am I missing?” wait who said that? “I know I must be missing something. I just do not feel right.” is that me saying that in my head?

We have voices in our head that ask questions and give opinions about everything. Imagine if you can read a transcript of all the things that are going on in your head each day.

What do you think you would see there? Are you happy with those thoughts? Ideas? Opinions?

Imagine if you knew that you can change those thought bubbles into the thoughts of your liking. Into the ideal thoughts that will create the ideal actions for you to live the life of your dreams.

If you let your head go on auto pilot, Your head will do its own thing and most of the time it’s not pretty because it wants you to survive.

While coaching an entrepreneur recently I asked him about the thoughts in his head and he said they were there to protect him, that it’s important to listen to the thoughts and let them direct him.

That is certainly one way to live your life. You can choose to listen to every thought in your head and follow the advice of your brain.

Will that make you happy? Will that give you the power? It might or it might not.

If you want to have more power and more happiness you need to take control of that opinion creating machine and realize that all the thoughts you have in your head are there to protect you from dying and we are going to die anyway. So why not live a little?

When we are so obsessed with dying we forget to live and in the service of surviving we give up thriving.

What does it look like to thrive? Well if you are inspiring yourself by taking the right actions to maximize your life. You might call that thriving. Or you might consider suffering thriving. It all depends on the programming that was put into your head and by whom? Not by you!

You are not your own programmer, you have been programmed by circumstance.

As human beings, we want to avoid pain and we seek pleasure. It pains me to see people suffer without knowing that they can get out of the suffering. Sure you need to go through pain to be able to grow but do you need to suffer through it? I heard someone once say that pain is not optional but suffering is a choice.

You suffer when you think you should not be feeling this pain, when it’s not fair! When it’s an injustice and life “Should” be different and there is nothing you can do to change. When you are the victim, you suffer.

What if you are the most powerful person on the planet. Can you suffer? What if you had access to everything and anything. Can you ever suffer?

No, you can only have compassion for those who suffer.

How do you take control of your reality? It begins by realizing and becoming conscious to the fact that you can change your thoughts and you can change your words and as a result you can change your actions which will create any reality you dream up.

Now that you know you can change your thoughts, will you change them or will you let your head do its own thing?

Feel free to comment and let me know what you think in the comments below.

Joe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of GrowTime.tv. In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his foodie wife and his 5 beautiful amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

Make Happiness The Journey, Not The Destination

“Life, Liberty and the pursuit of Happiness” is a well-known phrase in the United States Declaration of Independence. The phrase gives three examples of the “unalienable rights” which the Declaration says have been given to all human beings by their Creator, and which governments are created to protect.

You have the right to pursue happiness!

How is that pursuit working for you?

You think that if you finally get that promotion? Close the deal? Find the perfect partner?  Sell the company? Make millions and retire? Buy that fancy car? Learn that new skill? Get rid of all your problems? That you will finally be happy?

When you base your happiness on circumstance, you are giving away the power to something or someone else, to make you feel happy.

Why give away all that power? Why not take responsibility for your own happiness and choose to be happy right now?

Most people think that if they had money, they would do the right things and they would be happy. It’s really the other way around, first be happy, then do the right things and you will have money.

Instead of making happiness the destination, make it the journey. – Joe Apfelbaum

Be happy because you get to choose happiness.



Someone recently asked me how I am able to feel happy at anytime. I told them that it is a choice. I starts with what I focus on. If I focus on my unmet expectations from other people or from life, I get frustrated and sad. When I focus on appreciation, I start to feel happier. When I focus on what other people need instead of what I need and I help others, I feel happy and accomplished. When I focus on my own needs and worry about my desires, I feel depressed.

Gratitude and giving is a great way to feel happiness at anytime. If happiness is a feeling that you can awaken anytime, why doesn’t everyone feel happy all the time? Because people want the feeling to come from some external place. They want to get lucky. Most people do not realize that they are lucky to be alive and they can choose happiness and feel it anytime.

Now that you know this, will you take the time to think about all the great things that are happening in your life right now? Think about how fortunate you are right now?

Take responsibility for your own happiness and feel happy because you want to, not because it’s tied to some external occurrence. You get to feel happy, you get to smile and make other people happy as well. 🙂

“It isn’t what you have, or who you are, or where you are, or what you are doing that makes you happy or unhappy. It is what you think about.” – Dale Carnegie

What are you grateful for today? Feel free to comment and let me know. Looking forward to hearing from you.

Joe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of GrowTime.tv. In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his beautiful amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

Brand Yourself as a Leader; Make an Impact



When I got this idea in my head that I “Should” put myself out there and start writing, speaking and sharing my ideas, I had some major resistance.

The voice inside my head said “Sure, you have tons to say but who would really want to hear you. What value can you really add? Just keep it all to yourself if you want to look good to others.”

I listened to that little voice in my head and I made up excuses.

“I am not a writer, I hire writers to write for me.”

“I am a private person, I don’t like to share in public forum, It’s just who I am, I need to accept that”

“I have no real original value to add, everything I said, someone else already said in a different way. Who am I to start saying and sharing ideas.”

The list of voices and reasons can go on and on but I think you get the picture.

I am not here to tell you to brand yourself and make an impact, I am not here to should on you or to tell you that if you brand yourself you will be more successful.

I would like to simply share my experience with you and give you the steps I took to create a brand that I love and that makes an impact every day. My personal brand is still a work in progress and I have ways to go but here is where I got to where I am.

Before I began to develop myself as a leader that has thoughts and shares their ideas, I needed to first confront and distinguish those little voices in my head that do not let me get into the “Zone” AKA the reasons why I should not do brand myself as a leader and make an impact.

Here is how I addressed the first three reasons above and you can make your own list of reasons and address them honestly in your own way.

I am not a writer; I hire writers

Yes, I am not a writer because If I am being honest with myself, I never take the time to write. I have been pretending that I am not a writer, yet I am perfectly capable of writing emails that are moving.

I am perfectly capable of speaking and sharing ideas with people one on one, that move people and inspire them.

The fact that I am not a writer TODAY is true. The reason I SAY I am not a writer is because I am not spending the time writing.

The reason I that I do not spend time writing is because I SAY I am not a GOOD writer.

It’s a circle I am stuck in. Because I can never become a GOOD writer if I do not write!

I need to just write even though I am not a writer and I might become a writer, I might even become a GOOD writer.

That is something I had to stop pretending and making excuses for to be able to break free from that self-judgment and move forward.

Here is another example:

I am a private person, I don’t share in public.

Am I really a private person? YES! I like privacy. Do I really like privacy all the time? No! I just like privacy when people ask me to speak in public. I do not want to share my thoughts in front of people. Why? Because I am a private person, because I am humble because I am shy!

I know deep inside that I have a truth to share and I wish I can get out of my shell but I can’t get out of it. I am just this way and it’s now it was meant to be. The voice in my head tells me these reasons to try and protect me from taking a social risk and looking bad in front of many people.

The internal justification might be, if I make a mistake in front of one or two people, I can live with that. If I make a mistake in front of 20 people, I will die of shame.

Joe! You don’t die of shame, you feel like you die but that is where you begin to live. People jump out of airplanes to get that rush and all you have to do is get up in front of a group of people who ASKED you to speak because they know you have some value that they need.

Sure, the fact that you are funny, entertaining, interesting, smart all those things are more of a reason for you to get up and share your truth with the world.

I needed to own up the fact that I have been pretending to be a private person because I was afraid people would see how charming I am and ask me to get up and wow the crowd. That I would get up there with people’s high expectations of me and I would fumble and look stupid. And then I would just DIE and I Would not be able to do this again ever.

The fear had a grip on me for the better of 30 years and I finally had the courage to just do it. I got up in front of 80 people and presented a topic that I was a true expert in. Digital Marketing, SEO etc. Even with that, I was pacing, and hyperventilating, out of breath and scared to hell. But I did it anyway and realized that I love doing it and I can impact thousands and help millions by doing it. So now I do it anyway.

Here is another example:

I do not have any original ideas; who wants to really hear me!

The fact is that I do not have any original ideas. All ideas existed in some way shape or form. The way that I generate ideas is that I take two existing things and put them together to create a new thing that is made up of other things.

My creativity is about making connections that people usually do not distinguish and that makes me happy. When I make a connection, I get energized and when I share it and people are impressed by the idea, I feel validated.

I have been pretending that I do not have any good ideas to share because I was afraid that people would call me out. They would Google it and see that someone else said something similar. That it was something that I stole and I would be called out as a Liar. When in fact, I am being inauthentic by holding back my ideas, because my ideas are mine, even if someone else said the same exact thing. I own it now because I took ownership of the idea and shared it within the context of my lens.

Only I can see things from my exact view, from my exact experience, from my exact insane paradigm and the fact that I am not sharing was causing me to feel like I am not enough.

Like I am not worthy of sharing my original ideas.

That only my mother can hear them and everyone else can’t know those ideas. Because my mother won’t Google to see if the idea is really mine.

In reality, no one is going to Google anything. “I only do that for myself to feel validated.” I Google things to see if anyone else said them!

Now that I realize that it’s just a fear I am ready to get started branding myself as a leader. Here are the 5 steps that I took.

  • Identify Your Excitement
  • Define Your Audience
  • Speak To A Writing Coach
  • Plan Time In Your Calendar
  • Define Your Assets

Identify Your Excitement

To really be able to connect with people, you need to connect on an emotional level. You will never be able to connect and make an impact with logic. Humans connect with emotions. You need to be able to charge you content and thought leadership with your voice that has your own personal flavor of your emotions. This is one of the reasons why it’s so hard to outsource writing and leaders have to really get down and write on their own.

Imagine giving a speech to your company but instead of you talking, you have someone else do the speech that you wrote. That’s not you! Yes, it’s your speech but it’s not your voice. You want to make sure that you can get your voice down and people want to hear the excitement in your voice. The emotion will transfer to other humans and your story will stick.

Brainstorm a list of all the categories you can think of and pick the top 4 categories and focus on those areas.

When you start writing, just write about what excites you. Your ieas, your questions, the questions that others have had and share your own experience. People learn from discovering your experience as if it was their own.

There are four seasons, I have my own which are.

  • Sales (B2B Business Development),
  • Marketing(Digital Marketing),
  • Networking (Business Networking)
  • Leadership (Self Improvement)

I can read and write about those topics for hours and I love them so much. They excite me and because of that, they excite others when I share my experience with those topics.

Sure, I have dozens of topics that I can speak about, topics like health, motivation, relationships, religion, technology, psychology, coaching etc but those are my top 4 at this time in my life.

Define Your Audience

If you only spoke to one human being, who would that human being be? What would their name be? What gender? What would they look like? How old? What do they do? Why do they do it? You need to really get down and look at this person in the face and have a conversation with them. The more defined your audience, the better you message will hit home to EVERYONE. People try to be general because they do not want to miss anyone, they end up missing everyone. You need to be VERY specific if you want to make an impact.

I am speaking to a business owner that started his own company and figured out how to get his business to a few hundred thousand a year. He is working 16 hours a day and is hungry to keep growing his business. He feels like it’s a miracle that he got this far and he has a family at stake. He really wants to keep growing his business but he is not sure how he will do it. His goal is to break the million dollar mark and he is optimistic that he can do it.

What are the things that you would tell this person? Now you have so much more to say to them! Remember you can speak to everyone but do it by speaking to one person and the impact will be much greater.

Speak To A Writing Coach

The only way to get your ideas out of your head is to make time each month to speak with someone about your ideas.

You know what excites you and someone who is a good sounding board can help you extract those ideas that you want to share. It took me 8 months of speaking to a writing coach to come up with the ideas that lead me to write a book.

Just having a conversation about the problems you want to solve, about your expertise about the people you want to impact. Talking about those ideas will make a crazy amount of topics arise and they create the motivation and accountability to get this going.

I found a book editor that became my writing coach. Before I had her, I used my admin as my writing coach. It’s just a person who will be there for you to hear your ideas for 30 minutes to an hour month.

Plan Time In Your Calendar

I never used to make any time for writing. Other things were more important. Who really has the time! We all have the time, you just do not have it as a priority.

For me to really be able to get into the groove of writing, I needed to dedicate time in the morning before everyone wakes up. I would create a document the night before and add the first sentence. I would go to sleep thinking about the topic and when I woke up, I would spend an hour in front of the document just spilling my thoughts out.

This is how I wrote this exact article, it’s not something I planned more than thinking about a topic to write about and adding a time to my calendar to write about it.

I need to clear my email inbox first to make sure there are no fires that will not allow me to get into the zone. Sometimes clearing your mind first by doing a brain dump and just adding everything that is on your mind into a TO DO list might help you clear out your brain to give you the ability to really be creative.

Also, I promised my admin that I would write about this topic so I would look stupid if I didn’t execute on this. You have to be able to want to look good and have your pride on the line to really be able to produce results.

Now that you have a plan in your calendar and you are writing, there is only one more step

Define Your Assets

There are assets that most people do not define when they start on their journey to sharing ideas as a leader. I found that by defining those assets and organizing them at my fingertips it helps me be able to create and not worry.

Here are three brand assets you need to define and optimize each year.

  • Bio + Personal Summary
  • Headshot + Photos

Values + Inspiration

Most people do not have a good BIO and those that have a bio, it’s usually not up to date. After you post each article you need to have a blurb you can add with your short article bio with some call to action. Follow me on social is enough of a call to action but it needs to be inspiring and short.

It pays to have a full bio as well where you list out accomplishments that you are most proud of. The BIO is for you to have more confidence. That asset is super important for all ideas to have.

If you have not taken professional headshots in the past year, find someone to get your headshots done. It feels so good to have great photos that are created by a professional. It won’t happen on its own, you need to get it done.

You also want to have a collection of photos that you use when you write articles, I use my Google Photos to download a recent photo. If you don’t take many photos at least start a collection that inspires you so you can have something to share with your article. Think about starting a collection of photos and videos.

The third brand asset is a document that has your values, your strengths and some items that inspire you. If you create this document and review it each month, it really helps you develop your voice and strengthen it. You want to find quotes that excite and energize you. Poems that move you. Collect a virtual bucket of inspiring items that represent your voice. Find other leaders that are putting out content that feels like your style. Include a list of those people in this document.

You can also include a list of tools that you use to help you be able to write better. For example, I use Grammarly.com to help me be able to have the proper grammar in my articles because my grammar sucks.

Now that you have your assets you will have more confidence, more clarity and take more action.

To Summarize, You need to first challenge your beliefs and views about yourself and your ideas. Once you do that you can take this 5 step approach and start sharing ideas. Identify Your Excitement, Define Your Audience, Speak To A Writing Coach, Plan Time In Your Calendar, Define Your Assets.

Please comment with your biggest takeaway and if you like this please share it with others.

Joe Apfelbaum is the CEO of digital marketing agency . He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer ofGrowTime.tv. In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his beautiful amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

What would you tell your 20 year old self?

At a recent EO board retreat we did an ice breaker at dinner and one of the topics that we discussed was, what advice would you give your 20 year old self.

There were so many great tips that each person gave.

Here are a few ideas we discussed that might get you thinking.

Live in the moment
You might want to keep waiting for that amazing thing to happen in the future that will be the key to your happiness. Learn to love the now! Be in the moment, this might be the last moment you get to experience.

Fear = False evidence appearing real
Most of the things that you fear will never end up happening. Stop worrying about what might go wrong and focus on the positive.

Relationships is the only thing that really matters
It’s the people in our lives that will give us the most satisfaction and the most agony. Learn how to work with people and invest in your relationships.

Do not spend more than you make
It’s not worth getting that shiny object that you cannot afford. The best way to get out of debt is not to get into debt in the first place. Do not spend more than you make. If you want more, work more, learn more, make more.

Don’t live your life to make your parents happy
Your parents know what they know and it’s important to give them what they want but don’t sacrifice your whole life to live their dream.

You don’t need that stuff.

The less stuff you collect in your life, the more at peace you will be. Stop hoarding all those things. Travel light.

Do what you think is fun
Do not do things that others think is fun to be popular. Do what you think is fun and have a great time enjoying life. Remember, you only get to live once and you don’t want to have regrets. Travel, have fun and do what you love while you can.

Failure is the key to success.
Don’t whine when you fail, instead use it as a learning opportunity. Realize that the only way you will get to walk is if you fall. So celebrate the falls and you will be running in no time.


Friends do not just make themselves.
Treat your friends like they were a plant, they need water and sunlight. If you fail to nurture your relationships you will lose them. Don’t complain that you don’t HAVE friends. Make friends if you want friends.

The language you use matters!
Every single word that comes out of your mouth takes control of you. You need to change your words if you want to change your life. Make sure you monitor your words and you will be able create and have anything you want by changing how you speak and how you think.

What would you tell your 20 year old self? I would love to hear your response! Please reply to this email and let me know.