Welcome To Joe Apfelbaum

Author, Speaker, Entrepreneur

Ajax Union GrowTime.TV

The Breakthrough Maze | Episode 007 – I’ll Live My Life Purpose Even If Only For An Hour

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In this episode of The Breakthrough Maze our guest caller says the breakthrough she’s looking for is in making more time for connection with the people she loves. Understanding her purpose lies in making and keeping those deep connections strong Joe offers our counseling masters degree holder actionable items as potential commitments to break through the maze.

Resources:
www.ajaxunion.com
For more information please visit: www.joeapfelbaum.com/coach/

Download This Support: The Breakthrough Maze | Episode 7 I'll Live My Life Purpose Even If Only For An Hour (9 downloads)

The Breakthrough Maze | Episode 006 – Manage Your Million Dollar Clients Expectations Stop Being At Their Beck And Call

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In this episode of the Breakthrough Maze our guest caller says the breakthrough he’s looking for is in finding a way way to stick to his schedule, no matter what he has on his calendar something always comes up. Our guest wanted to discover a strong approach to dealing with million dollar clients that continue to interrupt his life at all hours of the day.

Joe invites our guest to think about the idea of keeping your word. You need to say “This is what I commit to doing” and give yourself the freedom of scheduling chaos time. Our guest begins to have his breakthrough when Joe suggests putting into place a system that his clients agree to as blocks of regularly scheduled time they can reach him, making anything outside of those blocks non-negotiable. Even if it’s just a check in call for 15 minutes with the disclosure that this time and attention will be undivided to the client.

Tweetables:

“If you don’t create an agreement, there is an agreement for you.”

“Without Integrity there is no power.”

Resources:

www.ajaxunion.com

www.joeapfelbaum.com

For more information please visit: http://www.joeapfelbaum.com/coach/

Download This Episode: The Breakthrough Maze | Episode 6 Manage Your Million Dollar Client Expectations Stop Being At Their Beck and Call (10 downloads)

The Breakthrough Maze | Episode 005 – If Only I Lived In Brooklyn I’d Be Successful

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In this episode of the breakthrough maze our guest caller tells Joe that she needs a breakthrough in business by landing new clients. Joe gives our guest caller a kind nudge by asking her why she feels she doesn’t have new clients.

When our guest tells Joe that she thinks she needs a lead magnet to land new clients Joe reminds her that fear can often keep us from taking advantage of the simple solutions available to us. Joe challenges our guest caller to make some calls and to ask for phone numbers when she needs them for a call. Even looking at facebook in the about section.

Faced with a challenge to commit to changing her circumstances our guest caller takes on the challenge. The second breakthrough comes when our guest callers shares that she’s been living with worry and it’s making her feel tired. Still thinking about moving back to brooklyn because living in north carolina isn’t ideal anymore Joe invites our guest caller to learn to appreciate this transition period in her life. Reminding her that Viktor Frankl was able to find happiness in one of the worst places in history.

Tweetable:

“Where your focus goes, your energy flows.”

Resources:

www.ajaxunion.com

www.joeapfelbaum.com

For more information please visit: http://www.joeapfelbaum.com/coach/

Download This Episode Here: The Breakthrough Maze | Episode 5 If Only I Lived In Brooklyn I'd Be Successful (11 downloads)

The Breakthrough Maze | Episode 004 – Aligning Company To Reduce Refunds And Increase Profits

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On this episode of the Breakthrough Maze our guest caller tells Joe opens up to Joe about how vague the roles of his employees are in the company. Joe reassures our guest caller that small businesses have this problem in common.

Joe recommends booking meetings with the whole team and one on one, that are non-transactional to open up communication between his team. Joe points out that these kind of meetings allow for a team to understand what the ultimate goal of the quarter is for our guests company. This becomes the 1st breakthrough preparing his team to secure 5 million in revenue for the year.

Our guest caller’s second breakthrough comes when Joe lays out a strategy to take control of a refund rate that has gotten out of control. Joe invites our guest to coach and trust his team enough to solve this issue for him instead of keeping himself in a hub-and-spoke business model that falls apart if he leaves for vacation. Simply creating accountability by putting the refund rate number upfront where the whole team can see.

Tweetable:
“When multiple people are accountable for the same thing, nobody is accountable.”

“Stop solving your employees problems, they’re smarter than you.”

Resources:

www.ajaxunion.com 

www.joeapfelbaum.com 

For more information please visit: http://www.joeapfelbaum.com/coach/

Download This Episode: The Breakthrough Maze | Episode 4 Aligning Company To Reduce Refunds and Increase Profit (9 downloads)

The Breakthrough Maze | Episode 003 – Eight Figure Coach Learns To Keep His Word

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Joe invites an 8 figure coach to a call on the breakthrough maze. Our caller tells Joe that he wants to breakthrough his procrastination block. Although Joe covers best practices for making every task on a to do list actionable, no matter how simple a task may seem, our guest caller tells Joe that the very first thing Joe said is what gave him a breakthrough.

Our 8 figure coach admits that like the clients he helps he also runs into blind spots and Joe reminded him that keeping his word is part of the deal if you want to live with integrity. Joe quotes the book the 4 agreements “Be impeccable with your word.” as the number one agreement.

Resources:

www.ajaxunion.com 

www.joeapfelbaum.com 

“If we don’t have integrity, we won’t keep our word, and we’ll procrastinate.”

For more information please visit: http://www.joeapfelbaum.com/coach/

Download This Episode: The Breakthrough Maze | Episode 3 Eight Figure Coach Learns To Keep His Word (7 downloads)

The Breakthrough Maze | Episode 002 – I’m Just Not Tech Savvy

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Joe speaks with his guest about her fear of technology. Breaking any cap on business growth potential by embracing the social media selfie trend. Our guest caller goes on to say to Joe “You can do a selfie in the middle of whatever, and I admire that…How can I befriend technology?”

Joe shares his story about his own how he combatted his own fear of social media and helps our guest caller see that she understood technology just fine. What she discovered, with Joe’s help, was that her fear of technology was mislabeled. “When we ask the wrong questions, we get the wrong answer.”

Our guest’s breakthrough came when she committed to making a 60 second video and sharing it on social media. Regardless of the content she committed to getting over her real fear of being vulnerable to judgements.

Resources:

www.ajaxunion.com 

www.joeapfelbaum.com 

Tweetables:

“When we ask the wrong questions, we get the wrong answer.”

“My vulnerability is my strength”

For more information please visit: http://www.joeapfelbaum.com/coach/

Download this Episode: The Breakthrough Maze | Episode 2 I'm Just Not Tech Savvy (7 downloads)

The Breakthrough Maze | Episode 001 Welcome To The Breakthrough Maze

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In this episode of The Breakthrough Maze your host, Joe Apfelbaum, introduces himself and shares his story which was the seed behind what inspired him to launch a campaign for public coaching via Facebook Live.

Bringing more than thirteen years to the online business, technology and marketing community and Serving as CEO and Co-Founder of Ajax Union a digital marketing and advertising agency based in Brooklyn, NY Joe challenges himself to grow by undertaking an innovative approach to coaching anonymous callers with challenges he’s not anticipating.

For more information please visit: http://www.joeapfelbaum.com/coach/ 

Resources:

www.ajaxunion.com 

www.joeapfelbaum.com

Download This Episode: The Breakthrough Maze | Episode 1 Welcome To The Breakthrough Maze (8 downloads)

Please use your Magic Words!

I’m teaching my children to listen to the words they say because our words create our reality.

The other day, my daughter told me, “I can’t find my raincoat.”

I said, “What do you mean you can’t find it? Use your magic words.”

Everything changed when she asked me, “Could you help me find my raincoat?”

I told her to look in the closet and there it was. While she was saying can’t, she couldn’t. But when she used positive words and changed her attitude, her reality changed.

If you want to change your life then you have to change your words.

This is how you’re going to live the life of your dreams: with magic words. Only with magic words can you implement those dreams and make them happen.

Words are the programming of the subconscious. Whatever you say, you breathe into reality. Take a moment and ask yourself, “How do I want to live my life? What do I have to do to make my dreams happen?”

If you keep repeating, “I am not good at running…:” will you even try to run? No. Then how will you ever be a runner? It begins with habitual thoughts. It begins with words.

Magic words also allow us to plan for the future. We have the ability to create the future we want. When we plan for the future, we’re not stuck in the now. We’re not stuck in the past. You need to be able to use your magic words so you can time machine yourself right into your future.

We live our lives one day at a time because we don’t know what’s going to happen tomorrow. Yet we are constantly trying to predict the future anyway, even though it’s impossible to do so.

But if you take a step back, you stop the predictions and start living in the present.
If instead you ask yourself, “What’s next? What can I do that’s different than if I used my default programming? What can I do that’s completely out of the ordinary?”

It’s uncomfortable to be out of the ordinary. And most people don’t like to be uncomfortable. People think it’s dangerous to be uncomfortable.

But do you know what’s dangerous? Thinking it’s dangerous to be uncomfortable. It’s normal to be uncomfortable. It’s important to be uncomfortable. You have to celebrate your discomfort! Why? Because discomfort gets things done.

Your desires aren’t going to be realized by living at your comfort level. No one ever got what they wanted by being comfortable. People get what they want by being out of their comfort zone and doing things they’re scared of. By doing things that are challenging. By accomplishing things everyone else said were impossible.

But when faced with the impossible, you said, “It’s possible.” And you did it. You proved them wrong.

When everyone else said, “No, this is not my job,” you said, “Not only is it my job but it’s my responsibility. “

It’s okay to have a habit of decision but instead of just deciding, choose. That’s the next level. But you can choose. You do have options. If you don’t realize that you have choices then you won’t be able to take your life to the next level. You’ll just be stuck in that vicious cycle of that same old, same old. Remember, what you resist persists.

And until you become aware of where your options came from, you won’t be able to use your magic words. And magic words can change everything.

Joe Apfelbaum is the CEO of the digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer and a published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcasts The Breakthrough Maze, CEO Mojo and the producer of GrowTime.tv. In 2016, Joe was named the King of Kings County for his contribution to the Brooklyn business community. Joe is proud of all his accomplishments, but most of all, he is proud of his foodie wife and his five beautiful, amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

Your Head Will Do Its Own Thing If You Let It

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“What am I missing?” wait who said that? “I know I must be missing something. I just do not feel right.” is that me saying that in my head?

We have voices in our head that ask questions and give opinions about everything. Imagine if you can read a transcript of all the things that are going on in your head each day.

What do you think you would see there? Are you happy with those thoughts? Ideas? Opinions?

Imagine if you knew that you can change those thought bubbles into the thoughts of your liking. Into the ideal thoughts that will create the ideal actions for you to live the life of your dreams.

If you let your head go on auto pilot, Your head will do its own thing and most of the time it’s not pretty because it wants you to survive.

While coaching an entrepreneur recently I asked him about the thoughts in his head and he said they were there to protect him, that it’s important to listen to the thoughts and let them direct him.

That is certainly one way to live your life. You can choose to listen to every thought in your head and follow the advice of your brain.

Will that make you happy? Will that give you the power? It might or it might not.

If you want to have more power and more happiness you need to take control of that opinion creating machine and realize that all the thoughts you have in your head are there to protect you from dying and we are going to die anyway. So why not live a little?

When we are so obsessed with dying we forget to live and in the service of surviving we give up thriving.

What does it look like to thrive? Well if you are inspiring yourself by taking the right actions to maximize your life. You might call that thriving. Or you might consider suffering thriving. It all depends on the programming that was put into your head and by whom? Not by you!

You are not your own programmer, you have been programmed by circumstance.

As human beings, we want to avoid pain and we seek pleasure. It pains me to see people suffer without knowing that they can get out of the suffering. Sure you need to go through pain to be able to grow but do you need to suffer through it? I heard someone once say that pain is not optional but suffering is a choice.

You suffer when you think you should not be feeling this pain, when it’s not fair! When it’s an injustice and life “Should” be different and there is nothing you can do to change. When you are the victim, you suffer.

What if you are the most powerful person on the planet. Can you suffer? What if you had access to everything and anything. Can you ever suffer?

No, you can only have compassion for those who suffer.

How do you take control of your reality? It begins by realizing and becoming conscious to the fact that you can change your thoughts and you can change your words and as a result you can change your actions which will create any reality you dream up.

Now that you know you can change your thoughts, will you change them or will you let your head do its own thing?

Feel free to comment and let me know what you think in the comments below.

Joe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of GrowTime.tv. In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his foodie wife and his 5 beautiful amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

Make Happiness The Journey, Not The Destination

“Life, Liberty and the pursuit of Happiness” is a well-known phrase in the United States Declaration of Independence. The phrase gives three examples of the “unalienable rights” which the Declaration says have been given to all human beings by their Creator, and which governments are created to protect.

You have the right to pursue happiness!

How is that pursuit working for you?

You think that if you finally get that promotion? Close the deal? Find the perfect partner?  Sell the company? Make millions and retire? Buy that fancy car? Learn that new skill? Get rid of all your problems? That you will finally be happy?

When you base your happiness on circumstance, you are giving away the power to something or someone else, to make you feel happy.

Why give away all that power? Why not take responsibility for your own happiness and choose to be happy right now?

Most people think that if they had money, they would do the right things and they would be happy. It’s really the other way around, first be happy, then do the right things and you will have money.

Instead of making happiness the destination, make it the journey. – Joe Apfelbaum

Be happy because you get to choose happiness.

 

HappyPurim

Someone recently asked me how I am able to feel happy at anytime. I told them that it is a choice. I starts with what I focus on. If I focus on my unmet expectations from other people or from life, I get frustrated and sad. When I focus on appreciation, I start to feel happier. When I focus on what other people need instead of what I need and I help others, I feel happy and accomplished. When I focus on my own needs and worry about my desires, I feel depressed.

Gratitude and giving is a great way to feel happiness at anytime. If happiness is a feeling that you can awaken anytime, why doesn’t everyone feel happy all the time? Because people want the feeling to come from some external place. They want to get lucky. Most people do not realize that they are lucky to be alive and they can choose happiness and feel it anytime.

Now that you know this, will you take the time to think about all the great things that are happening in your life right now? Think about how fortunate you are right now?

Take responsibility for your own happiness and feel happy because you want to, not because it’s tied to some external occurrence. You get to feel happy, you get to smile and make other people happy as well. 🙂

“It isn’t what you have, or who you are, or where you are, or what you are doing that makes you happy or unhappy. It is what you think about.” – Dale Carnegie

What are you grateful for today? Feel free to comment and let me know. Looking forward to hearing from you.

Joe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of GrowTime.tv. In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his beautiful amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum