A domain is a terrible thing to waste.
Both a branding opportunity and a home for your business, a domain is a valuable part of any marketing campaign and should be selected with care.
Choosing a domain is sort of like choosing a 1-800 number. You want something appealing, easy to remember and, in this case, easy to type in.
So, how do you choose the right domain? Your first step is to select your keywords. To begin, think about the products or services your company offers. If you’re an internet marketing company, for example, you can choose to focus on the word “marketing,” but “online marketing” or “internet marketing” would offer more flexibility.
To discover all the keywords associated with your business, try one of the many free tools available online, like the keyword tool from Google AdWords.
With your keywords in place, it’s time to see which domains are free for use. There are a variety of domain suggestion services available, including:
When creating domains, I often use PCNames.com to come up with ideas, then confirm their availability using GoDaddy.com.
NetworkSolutions.com is another one of my favorites — along with open URLs, it also gives you a list of expired domains featuring your keyword.
Speaking of expired domains, snapping up a lapsed URL is a great way to pick up an awesome domain for cheap.
For expired domains, I recommend the following services:
Not satisfied? These website marketing sites can also help:
Online to Store: Online Advertising Drives Offline Sale
Online Advertising Drives Offline Sale
Data shows that online ads have value beyond immediate conversions. ‘Online to Store’ experiments help advertisers uncover the effect online advertising has on offline sales. In these controlled studies, Google partners with clients and vendors to test in-store sales lift, return on ad spend and other ad metrics. This video highlights a sample of findings that prove in-store sales for promoted products and categories and the halo effect this can have on general in-store sales.