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<channel>
	<title>Joe Apfelbaum</title>
	<atom:link href="http://www.joeapfelbaum.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.joeapfelbaum.com</link>
	<description>A Blog Written By Joe Apfelbaum</description>
	<lastBuildDate>Fri, 13 Jan 2012 15:07:31 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Clearing Your DNS Cache</title>
		<link>http://www.joeapfelbaum.com/2012/01/clearing-your-dns-cache/</link>
		<comments>http://www.joeapfelbaum.com/2012/01/clearing-your-dns-cache/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 15:07:31 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Learning]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=130</guid>
		<description><![CDATA[Your DNS cache stores the locations (IP addresses) of pages you have recently viewed. If the location of the page changes before the entry in your DNS cache is updated, you will be unable to access the page. If you are encountering a high number of HTML 404 error codes, you may need to flush [...]]]></description>
			<content:encoded><![CDATA[<p>Your DNS cache stores the locations (IP addresses) of pages you have recently viewed. If the location of the page changes before the entry in your DNS cache is updated, you will be unable to access the page.<br />
If you are encountering a high number of HTML 404 error codes, you may need to flush your DNS cache. Once you clear your DNS cache, your computer will query nameservers for the new DNS information you require.</p>
<p>The methods detailed below allow you to remove old and inaccurate DNS information that may result in 404 errors.</p>
<p>Windows® XP, 2000, or Vista®<br />
Open the Start menu.<br />
Go to Run.<br />
If you do not see the Run command in Vista, search for &#8220;run&#8221; in the Search bar.<br />
In the Run text box, type: ipconfig /flushdns<br />
Press Enter or Return, and your cache will be flushed.</p>
<p>MacOS®<br />
Go to Applications.<br />
Go to Utilities.<br />
Open the Terminal application.<br />
Type: dscacheutil -flushcache<br />
Press Enter or Return, and your cache will be flushed.</p>
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			<wfw:commentRss>http://www.joeapfelbaum.com/2012/01/clearing-your-dns-cache/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>New SEO Starter Guide from Google 2011</title>
		<link>http://www.joeapfelbaum.com/2011/12/new-seo-starter-guide-from-google-2011/</link>
		<comments>http://www.joeapfelbaum.com/2011/12/new-seo-starter-guide-from-google-2011/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 15:56:41 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Learning]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=126</guid>
		<description><![CDATA[Want to learn the basics of SEO? Why not learn it from Google directly. Google came out with a new SEO starter guide as part of their webmaster tools Get the guide here]]></description>
			<content:encoded><![CDATA[<p>Want to learn the basics of SEO? Why not learn it from Google directly. Google came out with a new SEO starter guide as part of their webmaster tools <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf">Get the guide here</a></p>
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			<wfw:commentRss>http://www.joeapfelbaum.com/2011/12/new-seo-starter-guide-from-google-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>How To Export Email Addresses From Facebook</title>
		<link>http://www.joeapfelbaum.com/2011/12/how-to-export-email-addresses-from-facebook/</link>
		<comments>http://www.joeapfelbaum.com/2011/12/how-to-export-email-addresses-from-facebook/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 15:50:44 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Learning]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=124</guid>
		<description><![CDATA[Facebook does not allow you to message all your contact one by one. If you try and do more than 20 they tell you to slow down or the block you. So the only way to email them all one by one with a program like constant contact or mail chimp is to get all [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook does not allow you to message all your contact one by one. If you try and do more than 20 they tell you to slow down or the block you. So the only way to email them all one by one with a program like constant contact or mail chimp is to get all the email addresses first.</p>
<p>Here is the easiest way to get all the names and email addresses out of facebook. All you need is a yahoo account. Go to <a href="http://address.yahoo.com/?VPC=contact_import_landing">address.yahoo.com</a> to access the yahoo contact manager. and click on the facebook icon. It will connect to your facebook account and import all your contacts to yahoo. Once thats done you can <a href="http://address.yahoo.com/?_src=&#038;VPC=tools_export">click on tools and export</a> to export them all into a csv file that you can import into anywhere.</p>
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			<wfw:commentRss>http://www.joeapfelbaum.com/2011/12/how-to-export-email-addresses-from-facebook/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Top 10 Sales Tips From the Pros</title>
		<link>http://www.joeapfelbaum.com/2011/12/top-10-sales-tips-from-the-pros/</link>
		<comments>http://www.joeapfelbaum.com/2011/12/top-10-sales-tips-from-the-pros/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 08:36:57 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Learning]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=121</guid>
		<description><![CDATA[I was recently looking for sales tips. Something I do all the time because sales is not about selling, its more of a way of living. Read these tips and see what a mean. &#8220;My biggest sales lesson came from a good friend who is now our head of Canadian business development (a fancy term [...]]]></description>
			<content:encoded><![CDATA[<p>I was recently looking for sales tips. Something I do all the time because sales is not about selling, its more of a way of living.</p>
<p>Read these tips and see what a mean.</p>
<p>&#8220;My biggest sales lesson came from a good friend who is now our head of Canadian business development (a fancy term for sales), Robin Tator. Robin taught me that sales is not about what you are selling, but about making friends and about getting someone to see the world the way you do. If you do that, everything else will take care of itself.</p>
<p>Sales can be a melancholy job. On one hand, many people (especially nonsales people) feel that it’s sleazy and lowbrow. On the other hand, it can be the most important function of a business. Until there’s a sale, there is no business. Personally, I’ve gone from thinking the former to believing the latter and honing my skills over a decade to where today I am effectively the chief sales officer of TerraCycle. I don’t know exactly when this transition happened, but it took me a few years to embrace the power of sales the way I do today.</p>
<p>I recently wrote a friend who is starting a nonprofit and suggested that the role of a company leader is to become the chief convincing officer. In the end these two titles are synonymous, because selling is really the art of convincing someone to believe and buy into your concept, whether by buying your product or service or by investing in your company or by working for your company.</p>
<p>Here are my top 10 sales tips, all of which have served me and our staff — including Jo Opot, pictured above — for years:</p>
<p>You can sell only if you yourself are convinced: If you are not sold on the product or service, it will be an uphill battle to sell someone on else. Your lack of conviction will scream through.<br />
Be clear and direct: When pitching do not use complicated diction. Pride yourself instead on being able to explain the concept as quickly, clearly and simply as possible. This is important because the biggest problem in sales is client confusion. Confusion does not lead to a Yes.<br />
Pressure is an art: Creating FUD (Fear, Uncertainty and Doubt) in your client’s mind can be a good thing because it will lead to serious consideration of your concept. In the TerraCycle world, we award brand exclusivity by country and by category. I often need to tell potential clients that their competition is also talking with us. The trick is to mention this once and to NOT rub it in, which is likely to anger them. No one who is angered into saying Yes.<br />
Know your client: Make sure to research your potential clients, know their challenges and their needs. One size hardly ever fits all, and you look much stronger if you care about the business enough to invest in the research. I can’t tell you how many times I get cold calls from sales people who don’t even know what TerraCycle does.<br />
It’s all about the presentation: Building an amazing deck is critical to the sales process. Practice it, memorize it and be prepared to shift your emphasis based on how the energy changes when you give the presentation. Internally, we always ask ourselves: “Is the flow of this deck right? Will it convince?”<br />
Be passionate and exciting: Most presentations are BORING! So create a show and make it exciting. Excitement is contagious – just like a yawn.<br />
If you don’t know the answer, do not guess: People will ask you tough questions, and you may not always know the answer. The person asking you may be testing you, knowing the answer full well. And if you fumble, it’s very hard to rebuild credibility. Do not guess.</p>
<p>Answer questions directly and clearly: If you are asked a question and you give a “politician’s answer” – in other words, if you don’t answer the question – your credibility will decline, and you will hurt your chances of making the sale.<br />
Humor is a great lubricator: Funny stories always break the ice. Instead of using business cards, everyone in our company uses stamps (see right) to leave our contact info. It’s eco-friendly, it never runs out and it makes for a nice ice-breaker at the beginning of every meeting.<br />
You can always be better: Sales is an art, not a science. Which means it’s never perfect and can always improve. TerraCycle has a standard sales deck most of our associates use. We’ve gone through 94 versions in the last three years and version 95 is around the corner.<br />
Bottom line: sales is a critical function that is more art than science, so hone your art. And please share any of the sales tips you’ve learned.&#8221;</p>
<p>You can read more about these sales tips <a href="http://boss.blogs.nytimes.com/2011/07/25/my-top-10-sales-tips/">here </a></p>
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			<wfw:commentRss>http://www.joeapfelbaum.com/2011/12/top-10-sales-tips-from-the-pros/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Converting GoToWebinar to WMV for Youtube</title>
		<link>http://www.joeapfelbaum.com/2011/12/converting-gotowebinar-to-wmv-for-youtube/</link>
		<comments>http://www.joeapfelbaum.com/2011/12/converting-gotowebinar-to-wmv-for-youtube/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 19:04:25 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Learning]]></category>
		<category><![CDATA[G2m2]]></category>
		<category><![CDATA[GotoMeeting]]></category>
		<category><![CDATA[Webinar]]></category>
		<category><![CDATA[WMV]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=119</guid>
		<description><![CDATA[There is a solution! Use an application from GoToMeeting called “g2mtranscoder” which allows you to convert the file from GTM format to standard WMV. Here’s how I did it in Windows 7: Navigate to your GoToMeeting program files folder. Typically this will be in C:\Program Files\Citrix\GoToMeeting\320. Copy your GoToMeeting recording to this directory. Open the [...]]]></description>
			<content:encoded><![CDATA[<p>There is a solution! Use an application from GoToMeeting called “g2mtranscoder” which allows you to convert the file from GTM format to standard WMV.    </p>
<p>Here’s how I did it in Windows 7:</p>
<p>Navigate to your GoToMeeting program files folder.  Typically this will be in C:\Program Files\Citrix\GoToMeeting\320.<br />
Copy your GoToMeeting recording to this directory.<br />
Open the command line.  On Vista / Windows 7, click the Start button and in the search box type: cmd and press Enter; in Windows XP, click the Start button, select Run, and type: cmd and press Enter.<br />
Type: cd C:\Program Files\Citrix\GoToMeeting\320\ and press Enter.  This should take you to the GTM directory.<br />
Type: g2mtranscoder source=GoToMeetingRecording.wmv (replace with the name of your GTM video).<br />
Hint: you can copy and paste into the command line window by clicking the C:\ icon from the command line window and selecting Edit > Paste.</p>
<p>Once the conversion has completed, simply open the file in Camtasia using File > Import Media, or use your favorite video editing software.</p>
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			<wfw:commentRss>http://www.joeapfelbaum.com/2011/12/converting-gotowebinar-to-wmv-for-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Fox News Live Features Ajax Union with Tracy Byrnes</title>
		<link>http://www.joeapfelbaum.com/2011/10/fox-news-live-features-ajax-union-with-tracy-byrnes/</link>
		<comments>http://www.joeapfelbaum.com/2011/10/fox-news-live-features-ajax-union-with-tracy-byrnes/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 08:29:06 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=116</guid>
		<description><![CDATA[Joe Apfelbaum and Zevi Friedman discuss with Fox News how we help small businesses with SEO, Social Media, PPC and more. We help businesses use the internet to make more money. We have packages and plans that help all types of businesses. http://www.ajaxunion.com Biggest mistake that small business make is not having a website.]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/dNbRcu7EnGs?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dNbRcu7EnGs?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Joe Apfelbaum and Zevi Friedman discuss with Fox News how we help small businesses with SEO, Social Media, PPC and more. We help businesses use the internet to make more money. We have packages and plans that help all types of businesses. <a href="http://www.ajaxunion.com" title="Ajax Union">http://www.ajaxunion.com</a></p>
<p>Biggest mistake that small business make is not having a website.</p>
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		<title>Online Marketing and SEO Forums</title>
		<link>http://www.joeapfelbaum.com/2011/09/online-marketing-and-seo-forums/</link>
		<comments>http://www.joeapfelbaum.com/2011/09/online-marketing-and-seo-forums/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 18:10:17 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Forums]]></category>
		<category><![CDATA[Marketing Training]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=114</guid>
		<description><![CDATA[Forums are very important. They let people ask questions and come together to discuss issues that are important. An internet forum is where people come together online to have a discussion or conversation in the form of posted messages. Forums are similar to chat rooms but they are not real time. Blog commenting is a [...]]]></description>
			<content:encoded><![CDATA[<p>Forums are very important. They let people ask questions and come together to discuss issues that are important. An internet forum is where people come together online to have a discussion or conversation in the form of posted messages. Forums are similar to chat rooms but they are not real time. Blog commenting is a form of forum where people discuss the blog post. A single conversation is called a thread on a forum and a forum is usually structured in a tree like form. Each topic is nested in a parent topic. Forums can be public or private depending on the setting of the forum. There are  free forum software packages that can be installed on your server like phpBB and there is paid software like vBulletin. Here you can see <a href="https://www.vbulletin.com/index.php?do=features" title="Forum Features">features of Vbullentin</a></p>
<p>Ajax Union launched an Online Marketing Forum to train people with Online Marketing called <a href="http://www.marketingtrainingforum.com" title="Marketing Training">Marketing Training Forum</a> This forum allows people to post questions about Online Marketing and our staff answer those questions. This forum is based on a Joomla application and forum plugin.</p>
<p>Here are some top forums for online marketing and SEO.</p>
<p><a href="http://forums.digitalpoint.com/ ">http://forums.digitalpoint.com/ </a><br />
<a href="http://www.webmasterworld.com/">http://www.webmasterworld.com/</a><br />
<a href="http://forums.seochat.com/">http://forums.seochat.com/</a><br />
<a href="http://www.highrankings.com/forum/">http://www.highrankings.com/forum/</a><br />
<a href="http://seoforums.org/">http://seoforums.org/</a><br />
<a href="http://forums.searchenginewatch.com/ ">http://forums.searchenginewatch.com/ </a><br />
<a href="http://www.v7n.com/ ">http://www.v7n.com/ </a><br />
<a href="http://www.seo-guy.com/forum/ ">http://www.seo-guy.com/forum/ </a></p>
<p>Please let me know in the comments if there are any other forums that you enjoy online.</p>
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			<wfw:commentRss>http://www.joeapfelbaum.com/2011/09/online-marketing-and-seo-forums/feed/</wfw:commentRss>
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		<title>How often does Google change its Search Algorithm</title>
		<link>http://www.joeapfelbaum.com/2011/09/how-often-does-google-change-its-search-algorithm/</link>
		<comments>http://www.joeapfelbaum.com/2011/09/how-often-does-google-change-its-search-algorithm/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 09:00:15 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=112</guid>
		<description><![CDATA[Google claims in this video that it changes its algorithm more than once a day. Just in 2010 they made over 500 changes to their Google Search Algorithm for SEO. That means that if you are doing search engine optimization you really need to be on top of your game when its comes to keeping [...]]]></description>
			<content:encoded><![CDATA[<p>Google claims in this video that it changes its algorithm more than once a day. </p>
<p><object width="560" height="345"><param name="movie" value="http://www.youtube.com/v/J5RZOU6vK4Q?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/J5RZOU6vK4Q?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="560" height="345" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Just in 2010 they made over 500 changes to their Google Search Algorithm for SEO. That means that if you are doing search engine optimization you really need to be on top of your game when its comes to keeping up with the latest changes. Out of the few hundred things that Google incorporates into its SEO algorithm there are two things that every person should really focus on. Onsite SEO and off site seo, which means content on your website and links pointing to your website. There are hundreds of other SEO factors that come into play for each keyword. Some factors that Google considers in its algorithm are domain age, load time and click through rate (CTR). </p>
<p>The focus of any SEO campaign is to figure our ways to give users what they want. That is the ultimate goal that Google has and when you align your business goals with Googles you will rank better for the keywords that are relevant to your business.</p>
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			<wfw:commentRss>http://www.joeapfelbaum.com/2011/09/how-often-does-google-change-its-search-algorithm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>What does September 11th Mean To You?</title>
		<link>http://www.joeapfelbaum.com/2011/09/what-does-september-11th-mean-to-you/</link>
		<comments>http://www.joeapfelbaum.com/2011/09/what-does-september-11th-mean-to-you/#comments</comments>
		<pubDate>Sun, 11 Sep 2011 18:59:57 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=107</guid>
		<description><![CDATA[Looking back at the past ten years since September 11th 2001 many things have changed. We don&#8217;t fly the same way we don&#8217;t take the trains the same anymore even when we use the internet we are more aware of terror and the horrors it can do. It has made us more aware of our [...]]]></description>
			<content:encoded><![CDATA[<p>Looking back at the past ten years since September 11th 2001 many things have changed. We don&#8217;t fly the same way we don&#8217;t take the trains the same anymore even when we use the internet we are more aware of terror and the horrors it can do. It has made us more aware of our surroundings and made us more sensitive to the realities of what a few deranged people can do to the whole world. Osama Bin Laden was finally killed before the 10 Anniversary of 9/11 and that makes alot of us feel much better but the war is not over. There is alot of work to do when it comes to fighting terror. The best way that we can show that we are winning is to continue to grow and prosper. Lets think about ways that we can continue to prosper in the eyes of evil and shine for those we lost. </p>
<p>Listening to this song can bring tears to your eyes. But its a reality. People are missed very much. </p>
<p><iframe width="560" height="345" src="http://www.youtube.com/embed/VtCCvduQmQo" frameborder="0" allowfullscreen></iframe></p>
<p>G-d bless all the souls we lost! G-d bless America</p>
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		<slash:comments>0</slash:comments>
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		<title>Fox Business Tells Small Businesses &#8211; Take The Ajax Union Boost</title>
		<link>http://www.joeapfelbaum.com/2011/08/fox-business-tells-small-businesses-take-the-ajax-union-boost/</link>
		<comments>http://www.joeapfelbaum.com/2011/08/fox-business-tells-small-businesses-take-the-ajax-union-boost/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 14:04:31 +0000</pubDate>
		<dc:creator>Joe Apfelbaum</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joeapfelbaum.com/?p=104</guid>
		<description><![CDATA[Tobin Smith featured Ajax Union on Fox Business to let small businesses know that online marketing can give them the boost they need to succeed online. Joe Apfelbaum and Zevi Friedman spoke about how Ajax Union helps business succeed online. View the video on Fox Business Online Or you can watch the Fox Business clip [...]]]></description>
			<content:encoded><![CDATA[<p>Tobin Smith featured Ajax Union on Fox Business to let small businesses know that online marketing can give them the boost they need to succeed online. Joe Apfelbaum and Zevi Friedman spoke about how Ajax Union helps business succeed online. View the video on <a href="http://video.foxbusiness.com/v/1134999636001/giving-small-businesses-a-boost-online/" title="Ajax Union On Fox Business">Fox Business Online</a></p>
<p>Or you can watch the Fox Business clip here<br />
<iframe width="560" height="345" src="http://www.youtube.com/embed/e3r6GrF7XFU" frameborder="0" allowfullscreen></iframe><br />
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<script type="text/javascript" src="http://video.foxbusiness.com/v/embed.js?id=1134999636001&#038;w=466&#038;h=263"></script><noscript>Watch the latest video at <a href="http://video.foxbusiness.com">video.foxbusiness.com</a></noscript></p>
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