Category Archives: Online Marketing

Fox News Live Features Ajax Union with Tracy Byrnes

By Joe Apfelbaum | Published: October 16, 2011
Joe Apfelbaum and Zevi Friedman discuss with Fox News how we help small businesses with SEO, Social Media, PPC and more. We help businesses use the internet to make more money. We have packages and plans that help all types of businesses. http://www.ajaxunion.com Biggest mistake that small business make is not having a website.
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Online Marketing and SEO Forums

By Joe Apfelbaum | Published: September 13, 2011
Forums are very important. They let people ask questions and come together to discuss issues that are important. An internet forum is where people come together online to have a discussion or conversation in the form of posted messages. Forums are similar to chat rooms but they are not real time. Blog commenting is a [...]
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How often does Google change its Search Algorithm

By Joe Apfelbaum | Published: September 12, 2011
Google claims in this video that it changes its algorithm more than once a day. Just in 2010 they made over 500 changes to their Google Search Algorithm for SEO. That means that if you are doing search engine optimization you really need to be on top of your game when its comes to keeping [...]
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Your Personal Brand – Business Social Media

By Joe Apfelbaum | Published: August 29, 2011
There is a saying that I often repeat it goes “Out of sight out of mind” People will not remember you if you dont remind them that you exist. The best way to stay on your networks radar today is by participating in social media. Some people don’t like to mix personal and business and [...]
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Is Referral Key Spam? ReferralKey Emails

By Joe Apfelbaum | Published: July 29, 2011
This morning I noticed a few emails from people that were asking me if I was taking on new clients in the subject. Imagine you got an email that said “Are you taking new clients?” from someone you knew? Wouldnt you open the email to see what they wanted? Well was was excited when I [...]
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How is Google Plus Different than Facebook and Twitter

By Joe Apfelbaum | Published: July 24, 2011
Facebook has over 750million users and Twitter and Linkedin have millions as well. Now Google comes out with their own social network called Google Plus or Google +. What is really he difference between Google plus and facebook or Google plus and twitter. First watch this video because I find it very entertaining and I [...]
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Online to Store: Online Advertising Drives Offline Sale

By Joe Apfelbaum | Published: April 5, 2011
Online Advertising Drives Offline Sale Data shows that online ads have value beyond immediate conversions. ‘Online to Store’ experiments help advertisers uncover the effect online advertising has on offline sales. In these controlled studies, Google partners with clients and vendors to test in-store sales lift, return on ad spend and other ad metrics. This video [...]
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