35 posts

What would you tell your 20 year old self?

At a recent EO board retreat we did an ice breaker at dinner and one of the topics that we discussed was, what advice would you give your 20 year old self.

There were so many great tips that each person gave.

Here are a few ideas we discussed that might get you thinking.

Live in the moment
You might want to keep waiting for that amazing thing to happen in the future that will be the key to your happiness. Learn to love the now! Be in the moment, this might be the last moment you get to experience.

Fear = False evidence appearing real
Most of the things that you fear will never end up happening. Stop worrying about what might go wrong and focus on the positive.

Relationships is the only thing that really matters
It’s the people in our lives that will give us the most satisfaction and the most agony. Learn how to work with people and invest in your relationships.

Do not spend more than you make
It’s not worth getting that shiny object that you cannot afford. The best way to get out of debt is not to get into debt in the first place. Do not spend more than you make. If you want more, work more, learn more, make more.

Don’t live your life to make your parents happy
Your parents know what they know and it’s important to give them what they want but don’t sacrifice your whole life to live their dream.

You don’t need that stuff.

The less stuff you collect in your life, the more at peace you will be. Stop hoarding all those things. Travel light.

Do what you think is fun
Do not do things that others think is fun to be popular. Do what you think is fun and have a great time enjoying life. Remember, you only get to live once and you don’t want to have regrets. Travel, have fun and do what you love while you can.

Failure is the key to success.
Don’t whine when you fail, instead use it as a learning opportunity. Realize that the only way you will get to walk is if you fall. So celebrate the falls and you will be running in no time.


Friends do not just make themselves.
Treat your friends like they were a plant, they need water and sunlight. If you fail to nurture your relationships you will lose them. Don’t complain that you don’t HAVE friends. Make friends if you want friends.

The language you use matters!
Every single word that comes out of your mouth takes control of you. You need to change your words if you want to change your life. Make sure you monitor your words and you will be able create and have anything you want by changing how you speak and how you think.

What would you tell your 20 year old self? I would love to hear your response! Please reply to this email and let me know.


Who needs to plan anyway!?

“I like flying by the seat of my pants” He said to me when I asked him if he did an annual review. “I do not like to plan, I prefer to let things just go as they go and I hope for the best.”


I told him “hope is a great thing, but it’s not a great strategy.


Imagine if you wanted the perfect garden but you didn’t want to buy the right seeds, water the flowers appropriately and spend time getting rid of the weeds.


You would not have the perfect garden. Instead, you can expect the grass to be greener on the other side because your neighbor is taking the time to plan, to water, to cut the weeds.


If you fail to plan, you are essentially planning to fail.”


He looked at me and said that the reason that I am successful is because I am “lucky”, It has nothing to do with planning.


I agreed with him, I said that I believe that I was lucky enough to know that I must plan for the future and have the courage to share a vision that I want to bring to reality.


Success is not something that you just find somewhere. It’s like love, you must create it with intent, you must nurture it to fruition.


To me success is about setting a goal, a measurable goal, a specific goal, an actionable and attainable goal, a realistic goal that I am inspired and motivated to achieve. Then I need to set a time that I will have that goal completed by and I need to make sure that I am accountable to another person that I respect.


Success is very personal. Success to me is very different than success to you. If you define your level of success by what other people have, you will never be fulfilled. You need to dream up your own dreams and make them a reality. It all begins with planning. Having a written plan that you review regularly.


Yes, I have my 2017 vision board ready and I already sent it to the people who will hold me accountable. If you want to see it, let me know and i’ll send it to you.


Here are three easy steps to prepare for 2017


  1. Confidence: Reflect upon your accomplishments in the past year, look at each month and see what you did and what you are proud of. Write them down and pat yourself on the back. You deserve to recognize and celebrate your accomplishments. If miss this step, you will not have the confidence to set more goals.  
  2. Clarity: Identify all the areas of improvement, write down all your current problems. All your desires and wishes. Write it all down so that you can see on paper what you really want in the coming year. Once you have a full list of everything you want to improve, fix and create. It’s time to decide which one thing, is the most important thing in each area of your life. Business, Family, Personal and Community. If you have too many priorities, you don’t have any priorities.  
  3. Activation: Create a list of outcomes along with actionable items that you will execute on in the coming year. Share those outcomes and action items with a friend. Make sure that the actions you commit to taking align with your top values and that you have a strong reason for wanting to accomplish those goals. The “Why” will fuel you into action.


Now that you wrote it all down and shared it with a friend, you are ready to take on the new year and make your dreams a reality.

Joe Apfelbaum

Ajax Union


PS: Last year I did 1000 selfies with 1000 people, check out my top selfies, are you in one? Do you want to do a selfie with me in 2017?

Best Selfies of 2016

PPS: I am really excited about my accomplishments in 2016, Here are 10 that I committed and  executed on.


  1. Interviewed 52 CEO’s for
  2. Filmed and published 52 Episodes fo GrowTime.TV
  3. Posted 200 Mojovational Street Talks on Facebook
  4. Took over 1000 selfies with 1000 people.
  5. Got Lasik, Perfect Vision
  6. Next level health, lost another 10 lbs (80 total)
  7. Had my 5th Child!
  8. Finished 3rd draft of my book.
  9. Sent a weekly email to you each sunday. (This is the last one of 2016)
  10. Built a next level business culture, lived up to the amazing vision. Right people in the right seats. Our digital marketing business is better than ever.


I am super excited about 2017, I am ready! Let’s do this together!!!


Thank you for being in my life.


Happy New Year!


Can you love unconditionally?

Joe Apfelbaum, Smiles


“I just met an old classmate of mine and he made me feel terrible.” He looked troubled by this encounter. I asked him to go on “Tell me what your classmate said.”


“It’s not about what my classmate said, it’s about what he didn’t say. I really feel like asking him, how he is doing, learning about him and connecting with him in a deep way. Yet, I can’t bring myself to connect with him, because I know that he won’t reciprocate.”


This got me very curious, I really wanted to learn more, so I kept quiet and used my body language to indicated that he should go on.


“In the past, I have tried to connect with this person and he totally brushed me off. I kind of hate him for that. He thinks he is more important, like he is aloof and I can’t stand that.”


He was obviously hurt but not by what was done to him but by the way he connected with the idea of unconditional love.


You expect and demand that others treat you better than you treat them. You want people to love you, care about you, nurture you.


Think about that grumpy cashier, I have come across them many times. My experience completely depended on on how I approached this situation. If I walked in with the expectation that, you are my cashier, you need to be in the service of others and you “should” smile when you serve others as a cashier. If my expectation was not met, I would be disappointed.


On the other hand, If I took the responsibility of  the service of others and said to myself, I will leave every person I interact with a bit better off after I meet them. I now have the power to change this person from being a grumpy cashier to someone that might be able to smile a bit.


This cashier might have a life that is much harder than mine and might feel stuck but I will make their life better by not judging them but showing up with love, unconditional love.  


I do empathize with the person who wants unconditional love. Because I want to be accepted and loved unconditionally. When I get treated that, I feel like I have wings. When someone takes interest in me, loves me, connects with me, wants to learn all about me, is fascinated by me. I get high.


Now that I know that I feel that way, why not make others feel that way. Maybe they will realize what is going on and do the same, or maybe they won’t. Most people don’t. Not because they can’t but because they are not aware.


I know that most people are reactive. That means that they will react to their environment. That is why it’s so important to choose your friends wisely because you mirror your friends.


When it comes to business networking, the more you show up and give, the more likely you are setup for success.


Often people tell me that networking does not work for them, I ask them how many referrals and introductions they made in the past 6 months. They will scratch their head and try to remember. Usually not many. If you want networking to work, you need to make 10x more introductions than you expect to receive.


Yes, loving unconditionally, giving unconditionally is a ton of work. But the payoffs are huge.


It takes a real leader to stand up, take responsibility and give, love, create, without expecting anything in return in the depth of their heart. That doesn’t mean that if you see someone that you feel takes away from your energy that you should engage with them for the sake of good leadership.


At least challenge and question that icky feeling you feel, when you are confident that you will be giving and you will not be getting back from that source. It always comes back, It just comes back from another channel.


I challenge you to take a moment and take serious interest in the people around you today. Do not wonder what they can do for you but only focus on how you can add value to their life. You will have more power than you ever had.
Can you love unconditionally? Are you looking for a reward every time you show love, every time you give? Do you expect other people to take interest in you when you take interest in them?


Feel free to let me know what you think.


Joe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his beautiful amazing kids.


For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

I am thankful for you

Thanksgiving Dinner Knocked us out.

As I lay down on the couch, stuffed from thanksgiving dinner. These are some thoughts that entered my mind.

“I am grateful” when we are grateful we are full of great. What is great? Great is a measurement of quality, quality or both. Another word for great is excellent or very well.

“I appreciate you” is to tell someone that I recognize that you are full of worth. That I understand that you have value. Appreciate is to appraise or to indicate that someone or something is praiseworthy.

“Thank you” is a way to express gratitude, which is the quality of being thankful and having the readiness to show appreciation for kindness.

The words that we use matter. When we are grateful, we recognize greatness. When we are appreciative we are openly praising. When we express thanks, we are focusing on the kindness and love.

Using these words, expressing these emotions, having these thoughts actually change the molecules in our bodies. Gratitude is an attitude of thanks and that attitude heals.

The only thing that stops people from being thankful, appreciative and grateful is fear. People are afraid that if they point out what is working, it might stop working. They might stop getting lucky if someone notices. They fear they do not deserve all this good in their life. That somehow they are not praiseworthy.

Where does this come from? Why would anyone not feel great! Why would anyone how have this amazing feeling of excellence. Some of it has to do with our past experiences, most of it has to do with our current beliefs that were shaped my past experiences and associations we make without effort.

The way that you think is programmed in your subconscious. You don’t really have a choice. If you are always negative, its not because you like it. It’s because that is your programming. You are programmed to fear, to hate, to hold back praise.

It feels weird when you start to go against your programming so you continue to live this way. Some people call it tough love. I call it insanity. I call it suffering for all those involved. Its a shame that people are not aware and that they do not have the great tools they need in order to get themselves out of this mess.

“At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us.” — Albert Schweitzer

How do we change this? How do we live in a state of greatness? It starts with us. We need to become more aware. Not try to change anyone but be thankful that we are aware. Be thankful that we are praiseworthy and we have the capacity to praise and appreciate others.

We need to give love to all those around us and not fear that if we give love to others when they misbehave that they will take it as a reward and continue that behavior. We need to give love openly and honestly. To be thankful, fill of praise and full of great gratitude.

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” — Albert Einstein

Each day, you must ask yourself empowering questions.

  • What am I grateful for?
  • What is great in my life right now?
  • Who am I thankful for?
  • Who would I like to praise today?
  • What happened to me yesterday, this past week that I appreciate with all my heart?
  • What was done for me today that I can appreciate and give thanks for?
  • How will I be more grateful today?
  • How will I express my love and gratitude to the people I interact with today?

Think about the wonders in your life, like running water. Like the internet. Like the fact that we woke up in a bed and we can read!

Yes, you can read this right now and make your life even better than it is. A very large population in this world, cannot read right now. I appreciate that I can write and communicate and share my thoughts with the world.

I am grateful that I can add value to your life.

I am thankful for those that are reading this and loving it and I am also thankful for those that have gotten to this point and have rolled their eyes a thousand times, I love you too.

Happy Thanksgiving, make your day great, everyday!

Joe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of Joe is a member of the Board of Directors of the Entrepreneurs Organization in Brooklyn, a group with over 12,000 CEO’s and a contributing member of the INC Business Owners Council, a community of the fastest growing companies in the United States. In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his beautiful amazing kids.

For more about Joe, follow Joe Apfelbaum on social media @joeapfelbaum

Why wont you forgive me?

Ajax Union Team 2016

“You ruined in my life. After working with you for 5 years, we went out of business and now I have nothing. I will not forgive you!”

That message hurt me.

Not because it was true but because for 5 years, we helped this person build their business as much as we were able to, with a few hundred a month.

For 5 years this person lived off a company that had poor customer service, poor pricing and outdated technology. They were not willing to change and invest in better technology and the industry kept changing. Eventually it caught up with them and they could not afford to keep their doors open.

Most of the 1100 clients that we serviced in the past 7 years were small businesses. I wish they were all able to make the investment, for us to bring 6 business strategists into their office and do a workshop, to show them exactly what they need to change in their business to 10x their bottom line while still growing their top line.

To help them understand how to properly grow themselves, their team, their culture and understand that digital marketing is just a small part of growing your business.

Instead of taking responsibility and embracing the change in marketing, the change in sales, the change in their customer’s mindset. This person choses blame and is full of resentment.

There are too many people in this world that are angry about the past. They cannot forgive and move forward. They wish that things were not the way that they were. They wish that things were easier.

Don’t wish it was easier, wish that you were better! – Jim Rohn – Watch This..

It’s easier to blame the government. It’s easier to blame the economy. It’s easier to blame your parents. It’s easier to blame your community, your education, your life… It’s so easy to blame your vendors.

Its very hard to blame yourself. Its very hard to take responsibility.

If you are still angry about an incident in the past, its because you still have not learned something from that incident in the past.

If you are worried about the future, its because you do not have a good plan for the future. A solid plan that you are confident in.

When you forgive someone, you are not doing them a favor, you are helping yourself move forward into the next chapter of your life.

Choose responsibility instead of blame. Choose peace and love instead of anger and resentment. Learn something from the past and forgive those, who have wronged you. No matter how wrong they are.

Learn and move forward. Lest you pay the price again and again, till you finally learn the hard way or die unhappy.

You cannot change someone who is not aware of their bad habits and is constantly blaming and shaming people around them.

What you can do is forgive them and hope that they wake up from their bad dream.

Our life is only a dream, we change the story when we realize, we have the power to do change it by changing our thoughts with love.

Let’s choose to live our ideal dream together and enjoy peace, love and prosperity.

Joe Apfelbaum

Ajax Union

PS: We recently won an award for being the King of Kings county in Brooklyn NY. For the past 7 years we have been servicing the community and we have positively impacted over 10,000 businesses with our thought leadership and business advice. We created hundreds of jobs and made this world a better place.

I am proud to accept this award and I am happy I was able to celebrate it with our award winning team. A past client came over to me at the event and told me that we earned this award because he was with us for 5 years and he never worked with a better, more amazing company. That made me smile, because I knew it was true and because I knew it’s really about our people.

PPS: Jeffrey Gitomer is the king of sales and I had the honor and privilege to have him on CEO Mojo! Listen to the episode of the podcast here. I was also featured on his podcast Sell or Die..

Feeling like a victim?


“Everything I do feels like a sacrifice. I am serving everyone else and no one notices me. My kids are a burden, my relationships are a burden, I am drowning and the people closest to me are busy taking care of themselves. How can I make everyone realize that they need to save me.” A women emailed me after watching one of my 200 street talk videos on Facebook.

There are people who walk around feeling like the weight of the world is on their shoulders. They have many responsibilities, kids, work, family, social obligations and more. Some people are so busy taking care of everyone else, they forget about themselves.

They hope that someone else will come and save them. All they want is someone to meet their needs without them having to ask for it.

“Is that too much to ask?”

When we were babies, we would cry and our parents would come and give us everything we needed. We didn’t have to use language, we didn’t have to articulate. We didn’t even know what we wanted, we just felt in pain and somehow the adult in our life figured it out.

We were nurtured and it felt amazing.

Why can’t we feel that amazing feeling again? We yearn for someone to take us in their hands and take care of our every need, even if we don’t know what our need is.

All we need to do is whine a bit, cry a bit, feel like a victim a bit and hope that an adult in our life will notice.

The problem is that when the “adult” notices, most of the time they don’t understand why you want that. You are not a helpless baby anymore, you can take care of your own needs. You can use language and make requests from people that love you and they may comply with your requests most of the time. Especially, when the requests are made in the proper way.

The way to get your needs met,  is through awareness yet we don’t know what we don’t know. So we keep on kicking and screaming and wonder why we don’t feel happy or at peace. Maybe it’s the people around us? Maybe if we found better friends, better partners, better lovers, we can get our needs met!  

It’s never the people, it’s you always you!

Here is a major clue that will lead us to the answer…

When we feel disappointed that someone “didn’t do” something we “did not” ask them to do. When we feel resentment that someone in our life is not giving us something that we want. When we feel sad that we don’t have people in our life nurturing us without us having to let them know what we need. That is the hint. That is the clue that will help us become more aware that we are an adult and we need to start realizing that it is now on us to nurture others.

Instead of feeling depressed, we must stop giving excuses and start taking responsibility. We must stop giving blame and we must start taking ownership. We must step up and lead every relationship with awareness and passion so that we can live a life full of love and enriched with peace.

The fastest way to get out of depression is to stop thinking about yourself and start thinking about others. Stop thinking about what you are not getting and start thinking about what you can be giving.

Have you ever come across such a problem in your life? Let me know how you respond? Would love to hear from you.

Joe Apfelbaum

Ajax Union

PS Just released a new episode of CEOmojo.. Mona is a great guest on the show. Listen to her passion

Lessons About Resilience From #EONerve 2016

Going to an EO conference in Boston with over 500 CEO’s, business leaders, successful entrepreneurs is energizing and exhausting at the same time. I love meeting all the people I know and catching up. I love learning from the half a dozen speakers I heard from and getting inspired by the people who got up and spoke about the struggles they have been through.


The most exhausting thing for me is about the follow up. If there is one thing I have learned from going to conferences, it’s that unless you follow up with the people and the content, it’s a waste of time.

EO Member Selfies from Nerve 2016

I have 50 people that I need to follow up with about various conversations that we had. I also need to implement about half a dozen things into my company and into my family.


Here are some 10 ideas that I got from the conference.


  1. What are you really bad at? Ever ask yourself that question? As a positive person, I am constantly focusing on my strengths. I do not take the time to identify what I am deliberately bad at. Dr Frances Frei spoke to us about how great companies are great at a few things that matter to the consumers and they are deliberately bad at other things to stand out. How IKEA is really bad at quality, location and customer service but great at low prices and do it yourself mentality.
  2. Training your client is just as important as training your employees. We all know that training our employees are important. Many people do not realize how important it is to train their clients too. Manage their expectations, teach them how to communicate with you. Starbucks is great at getting you to learn their made up words so that you can practice on the line and not look like an idiot when you order. They created all this vocabulary to simplify their own needs to making sure that they can speed up orders and put the burden on the client to learn their language. It’s a powerful idea to teach your clients how to fit into your mold and make them appreciate your own personal competitive advantage.
  3. It’s impossible to be resilient if you do not look at obstacles as problems that you need to solve. The reason that people are able to overcome great challenges in life is because they have the courage to focus on what they are in control over. They understand that they will not be in control of everything. They do not blame or look for a an excuse about why it won’t work. Instead they think about what they are in control of and how they can change the situation. Changing your mindset to problem solving will help you get back up.
  4. For a startup to be successful you need to have a visionary and an operator to be able to have ruthless focus on finding a sustainable profitable market. The big problem with startups getting money is they spend it on fancy things like a nice logo or great furniture. What they need to be focused on is finding a way to make a sustainable profitable machine that produces profit from the market. 80 percent of startups go out of business in the first 3 years because they do not have this ruthless focus of finding this market. Once you find this market you can start having fun.
  5. Business if fun till you hit white water. At some point your business will hit whitewater, which means that the lack of systems and processes will cause havoc. Problems will creep and clients will not he happy. The visionary and the operator used to have FUN but they are now dealing with too many issues. So they get a processor to start creating processes for their business. Checklists and systems are being created and if there is not enough synergy they go from predictable success to the treadmill, where processes are more important than common sense and eventually go out of business.
  6. If the visionary leaves the business the operator soon follows. The operator needs the visionary to stay inspired and the visionary needs to the operator to be a ruthless finisher. The way that they succeed is they work together synergistically. Where the visionary does not share every single idea that pops into his head and allows the meetings to have an agenda. The operator is present and doesn’t always try to fight fires. If the operator is the firefighter, the visionary is the arsonist.
  7. Stop focusing on your kids weaknesses and start focusing on their strengths. When was the last time you ask your kids what they are BEST at? When was the last time you celebrated their islands of competence. That is the key to building up your children and helping them grow to be resilient adults. Discovering what they are best at, focusing and honoring their strengths will give them the courage to take those strengths and apply them with resilience.
  8. What charitable activities have you done together as a family? It’s important for families to do charitable activities together so kids become more grateful for what they have and end up being happier. We get so caught up in our day to day that we sometimes forget how important it is to help others. Studies show that people who mentor, teach, donate their time have a greater sense of purpose and live longer, happier lives. Volunteer your time, effort and energy to help others.
  9. There are three types of children, the easy child, the shy child and the difficult child. Every child needs to have a charismatic person in their life who they can look up to. Someone who they can draw strength from. How do you become that charismatic person in your child’s life? Build them up, accept them for who they are. Dr Robert Brooks spoke to us about his parents and how they had a file on him and his brothers that made him feel really special. That gave him the ability to bounce back and be more resilient in tough times.  Difficult children just want to be accepted and empathized with. The worst thing for a child self esteem is when they see disappointment in their parents eyes. Your child is born with a temperament which has nothing to do with you and your mission is to love them unconditionally. You will not get all your needs met from your kids. You need to love them for who they are and accept them.
  10. Use your right brain more by laughing and helping others. When you take the time to laugh, even if you fake laugh, you develop your right brain and have the capacity to connect with others and you feel more fulfilled. A young woman that had her left brain removed got on stage and Beth spoke to us about how she felt and how she got through it by caring about others. Thinking about others is the key to living a more fulfilled life.


I have so much more to say and there are so many more take aways, for now the key is to follow up and implement or get a ruthless finisher to help me do that.


What actions are you going to take today? What resonated with you the most by reading this?


Feel free to comment below.


Joe Apfelbaum

Ajax Union


Oops, Made that mistake on purpose!

Selfie of Joe Apfelbaum at EO New York

“Everyone around me is winning but me! What is wrong with me? Why am I always left holding the bag?” He had dark circles around his eyes. He was down on himself. “I used to be happy, I don’t know what happened to me. I feel like after making so many mistakes in my life, I just can’t handle doing this anymore. It’s hopeless.”

I looked at him with compassion and asked him “What happened? What changed?” He said that people got greedy and now he is left with nothing. Because he has nothing, he can’t do anything and he has become a nobody.

“Are you telling me that if you had all the right things, you would do the right thing and become the right kind of person?” He looks at me and with full confidence says “You got it! if only I had it made like most people that take advantage of me, I would be able to help myself and others and I would be happy and successful.”

I looked at him and smiled. “You know, I used to think that way too. I found that the more excuses I made and pushed the responsibility away the harder it was for me to have what I want. I found that when I embraced my mistakes, when I failed with purpose, the universe sent me the energy to stand back up again. Its really crazy to fail on purpose, why would you fail if you can simply succeed. Many of us don’t realize that we must fail with purpose, not on purpose. We must take our failures and attach a purpose to them so that the mistake don’t take power from us, instead failure can give us power.”

He responds “Seems like a difficult if not an impossible task. How can a person that was robbed of hundreds of thousands of dollars and is constantly being taken advantage of find a good reason for that?”

“Difficult it is, impossible only if you let it be.” I continued. “I found that for me, when I was about to have a new stage in my life unlocked, there was a challenge that tested me first to see if I can accept this new stage, if I was ready for it. If you can’t handle losing hundreds of thousands, how can you handle making millions? After all you might lose it?! What will become of you then? Maybe by adding a purpose to these incidents and instead of asking, how can a person… you ask “What is great about this!” One of the greatest things I learned in recent years is that when we get the right answer to the wrong question we may of won the battle but we lost the war. We need to ask the right questions, the answers will appear, once the right questions are asked. Our job is not to find answers but to find questions. Change what you ask, who you ask them to, and find yourself.”

He said, “Look, all this sounds good but I need something actionable. Tell me three things I can do tomorrow to get me mojovated!”

Here are three things that might help you if you take them seriously.

  1. Your body will define your mood. If you are not exercising, eating right, sleeping enough and drinking half your weight in ounces, you will not be in a good mood. Its that simple, you need to be in the right state to have the opportunity to be mojovated. You can’t take a car, give it dirty oil and bad gas, have a broken transmission and a bad battery and expect to win the race. You need to create a few habits that will get your body in a good place.
  2. You become your thoughts. Having a great body and being in a good mood is not enough, you need to also have a sharp mind. You need to learn and grow. You will keep having the same thoughts unless you read, write, listen and take learning seriously. Get smart and stop spending time with people who are wasting their mind. Change your conversations and change your thoughts so you can improve your character.
  3. Help other people who need what you need. The fastest way to get what you want is to give it to others. Want love? Love others, Want money? Help others make money. Want happiness, go out and make others happy. It’s a weird phenomenon, I won’t explain it because it doesn’t make sense. The more I help others get what they need, the faster, I get what I need. Stop worrying about how much you get and start concerning yourself with how much you can give.

Take your body, mind and the gift of giving seriously and you will become the person you need to be, do the things you need to do and ultimately have everything you desire.

Does any of this resonate with you? What would you of told him? Feel free to share your ideas and thoughts with me, would love to hear from you on Twitter @joeapfelbaum

Joe Apfelbaum
Ajax Union

Not the Creative Type? Not Organized?

Joe Apfelbaum waiting at the airport.

As the airplane is circling JFK I am thinking to myself, I can’t wait to get home and see the wife and the kids. Suddenly the pilot announces, sorry to inform you but the airport is closed due to ice on the runway. We are going to turn and go to Dulles airport in Washington DC. My heart sinks, you have a plan and then mother nature decides to get in way. I was not in the mood of this now. I was coming back from a busy business trip in Florida, that was back to back and I didn’t have much sleep. The thought of having to drive or take the train from Washington was just exhausting.

That got me thinking of the time I asked someone why they don’t write. They told me that when they sit in front of a screen or paper to start writing, they feel exhausted. I asked them why, they said because they are just not the creative type. What does that mean? You just don’t have the ability to create? You just don’t have any ideas in your head? No experiences to talk about? No opinions on anything?

They are just not the creative type

Another person told me that they are super creative but they never have time to be creative because they are always busy. I asked them why they didn’t schedule time to be creative and they said they are so creative that they cannot be organized enough to schedule time to be creative.

Limiting Belief: When one is super creative, they cannot be super organized.

That person explained to me that when one is super creative, they cannot be super organized. Made sense to be but at the same time it didn’t feel right.

You have this great skill or talent as some might call it, to be creative. You can’t use it because you are not organize. How is anyone ever creative?

I started researching the concept of organization and creativity. I learned that everyone is creative when motivated and everyone can be organized if they take the time to learn a system and have the desire to put it in place.

Everyone is creative when motivated and everyone can be organized if they take the time to learn a system.

This was very significant for me because I lived my life thinking to myself that something was wrong with me because I had an organizational problem. When in reality I just didn’t have a good system and my belief that I was not an organized person, limited me from seeking and learning the system that I needed.

Those that think they are not the creative type, will not be the creative type and those that think they are not organized, will not be organized.

If you want to be creative, you need to get organized so that your mind is clear from all the things you have to do. So that your mind is free to be creative, so that you can schedule time to be creative. What good is having a creative skill or talent if you cannot use it.

What good is being organized if you free up all your time and have nothing creative to do with your time.

As humans we were born in the image of God and that means we are mini creators. Let’s clear our minds and allow our hearts to passionately create.

How will you express your creativity today? What type of person are you telling yourself that you are?

Feel free to comment below..

Joe Apfelbaum – Ajax Union

PS: After 5 minutes of being frustrated on the plane, I realized that there was nothing I can do to change the situation. I accepted that I will be going to Washington and started brainstorming all the great things I can do down there. The pilot announced that they were clear to land in JFK and I was home within the hour. Now I feel like taking a trip down to DC 🙂

BIO: Joe Apfelbaum is the CEO and co-founder of digital marketing agencyAjax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of Joe is a member of the Board of Directors of the Entrepreneurs Organization in Brooklyn, a group with over 11,000 CEO’s and a contributing member of the INC Business Owners Council, a community of the fastest growing companies in the United States. Joe is proud of all his accomplishments, but most of all he is proud of his successful foodie wife and beautiful amazing kids.

Are you Happy Now?

Joe Apfelbaum, Happy

“Some people are happy and other people are just not happy” He goes on to tell me. “I believe that happiness is not something you can achieve, its something that you feel as a result of things in your life that you are not in control of, if you are lucky, you feel happy.”

“Good luck with that!” I tell him, I go on, “For me it’s totally not like that anymore. I used to live thinking like that but I learned that there are some activities that I can do to make me feel happy. When I do not do them, most of the time, I don’t feel happy.”

He looks intrigued, “Are you telling me that you are in control of your own happiness? Sounds too good to be true.” He looks away and thinks about all the times in his life where if that was true, he would avoid so much heart ache. “What about when someone dies. You won’t feel sad?”

“I will feel sad that I lost someone I care about, but It won’t take my life over and make me depressed for the next year.” I go on ”There is one thing to miss someone and feel sad that they are no longer around. Its another thing feel so upset about something that you can not function. For me when I live my life a certain way, I find that I get over things much quicker and although there are upsetting circumstances that happen, my happiness is always available when I want to feel it.”

“Tell me your secret, I want to know it.” He looks at me with his menacing eyes.”I probably won’t buy it but I still want to know how you feel happiness all the time.”

“It’s a lot simpler than you think. People ask me how I did it, How I lose 75 pounds. I simply tell them, I did what I knew I had to do, to get the results I wanted to get. I stopped eating cookies, drinking soda, eating sugary treats. That means no more jelly beans, or donuts. All the foods that I thought would make me happy, they were actually doing the opposite. They were giving me highs and lows.”

I saw he was not buying it, so I just figured i’ll tell him what I know and not really care, cause it does sound weird. Maybe there will be a chance that he will try it and feel happy. Here goes!

“It’s more like a science to me. Happiness is about what you do with your mind and body to get it into a certain state. When I sleep well, eat the right foods, get my blood flowing with exercise, drink enough water, stretch properly my body feels happy. When I think positive thoughts, express my creativity by writing, singing, dancing, painting, meditate and create clarity in my life by journaling, my mind feels happy. When I do nice things for other people and treat everyone around me with amazing love and respect, when connect with a higher purpose by learning and praying, my spirit feels happy. When I do all them together, I enter a state of happiness. Its pretty consistent.”

He laughs and tells me that it’s sounds nice but it’s not practical. Life just gets in the way and you can’t live your life in a fairy tale. Plus it sounds like it’s hard work to do all those things. Probably not worth the effort.

I smile and tell him he is right. Because if luck is what is working for him, that makes him right. I would rather be happy than right. I would rather work hard and leave getting lucky to those that need it.

Joe Apfelbaum
Ajax Union