How To: Create A Positive Corporate Culture

Ajax Staff 4-15 culture
Do people hate coming to work at your company? Are you looking to create a more positive culture for your team members? Today, I thought I’d write about creating a culture that people want to be a part of.

Every business has a culture.

So what sets the tone for the culture of a company? Company culture is the personality of a company and defines what a company, from an employee perspective, is like to work for.

The workplace should not be something that people dread every day. Employees should look forward to going to their jobs. In fact, they should have a hard time leaving because they enjoy the challenges, their co-workers, and the atmosphere.

This is why culture matters. Culture sustains employee enthusiasm.

At Ajax Union, our cultural goals are to:

1. Reduce Stress

2. Increase Motivation

3. Improve Productivity

4. Increase Awareness of Culture

5. Encourage Company Engagement

That said, there are always things you can do to improve your company’s culture. Here are three things I suggest:

1. Identity your current culture. Do you have a default culture, or do you work to create an awesome workplace for your team? Once you identify the culture you currently have, you can work to improve it.

2. Define what is really important for the people you work for. Is it acknowledgment? Appreciation?

3. Take Action and Show Recognition! People are motivated by more than just money. Sometimes, all it takes is showing them that they’re respected and appreciated by the team.

Need more ideas? Leave a comment! I’ll get back to you with other suggestions to spruce up your corporate culture.

picsay-1368806582

Check out Ajax Union’s new Hallway Of Dreams! Coworkers write each other sweet, motivational messages to help get through the busy work week. What does YOUR company do to spice up it’s company culture?

Posted in Learning | Leave a comment

How To: Finish Your Web Development Projects

swing

So what do you do when you want to set up a new website? Do you call your uncle’s grandson to help you setup your site? Maybe you call your nerdy classmate or that smart kid on the block? What happens next? Do you feel like its dragging for ever? Are  you upset when it’s finished the way you want it?

Here are three tips that will increase the chances for your web design and development projects to succeed.

THREE TIPS

1. Identify your goals. What’s the goal of the website? Is it to generate leads or to brand your business? After that, define what you want your website to DO. When you plan your chances of success increase. They say measure twice and cut once right?

2. Build a sitemap and a wireframe. Even if it looks like chicken-scratch and is scribbled on a dirty napkin. Start with some type of definition but keep it simple. You can add more bells and whistles later.

3. Get your content ready before the website is created. That means you should write up all the text that will go on the homepage, about us, services, contact us etc.

Bonus Tip: Design before you code.  Make sure that you design your website first and once you finished only then start the coding process. Its much more cost effective to change design elements then coding elements.

 

 

Posted in Learning | Comments closed

Meeting With Your Direct Reports

Do you meet with your staff regularly? Do you think meetings are a waste of time? 

If you havent been having successful meetings, I recommend revamping the way you meet. Try hosting a regular 1-2-1 for a more successful kind of interaction.

So you might be wondering — what exactly is a 1-2-1? They’re private one-on-one coaching sessions that you have with your direct reports. They are designed to work through a mix of personal and professional challenges. I first learned about the importance of these types of meeting after joining the CEO Group, Vistage. Since then, I’ve implemented this awesome meeting strategy with my direct reports and have been seeing more successful reviews ever since.

Here are three tips for more structured and successful 1-2-1 meetings: 

1. Set regular times to meet with your direct reports. Pick a day and time you’re comfortable with, and set weekly reminders on both your calendars. Organization is key.

2. Let them do the talking. Let them discuss what’s going well and what could be better. Listen and coach, but don’t spend the whole time talking. They’re the driver; you’re in the passenger seat.

3. Go over your Key Performance Indicators and quantify your success. Set weekly numbers to strive to. Measure, measure, measure.

For more details, check out my weekly web series, GrowTime.TV, where I talk about business, marketing, and technology. Here’s the episode where I zero-in on meeting with your direct reports: http://youtu.be/WJw_L97xH4s

Posted in Learning | Comments closed

Check out my new web series, GrowTime.tv

This new year, I asked everyone at Ajax Union to set a business and personal goal. I did it too.

My business goal was to create a weekly web series where I talk about business, marketing, and technology. I wanted to teach aspiring industry leaders and entrepreneurs some of the tips that I learned in my 13 years of business experience.

And so, GrowTime.tv was born!

So what is GrowTime.tv? GrowTime is a weekly series where we  give you key insider tips on how to grow your business online. Every Thursday at noon, we release a new episode.

It would mean a lot to me if you could watch one of my videos and leave me some feedback! Check out our YouTube channel, too. Let me know what you think, and if you have any ideas for future episodes.

 

Posted in Learning | Tagged , , | Comments closed

Running My First Half Marathon

This year has already taken off to a fantastic start. Ajax Union is growing exponentially; I’ve started filming a weekly web series, GrowtimeTV; and, as of this month, I’m registered to run my very first half marathon! I couldn’t be more excited and am hoping for even more support. Watch this video to learn more about the program I’m training with, Team Friendship. Please share some training tips with me as well. Looking forward to your support; thanks!

Support my half marathon run! ny.teamfriendship.org/joeapfelbaum

Watch my latest GrowTime episode! www.growtime.tv

Subscribe to my channel! www.youtube.com/growtimetv

Thank you for visiting. I will be running my first Marathon and appreciate all the support I can get! Together we can make a huge difference!

 

Posted in Uncategorized | Comments closed

It’s O.K. If People Unsubscribe. Here’s Why:

Email marketing is an extremely successful online marketing strategy that too often gets overlooked. Think about it. You’re able to build your company’s contact list and deliver hundreds of targeted emails at the click of a button. You can send a strategic, customized email and then track who opened it, who clicked, and who… dare I say it… unsubscribed.

I always used to feel a little pang in my chest when I saw someone unsubscribe from an email list. Oh man, I’d think. They must really hate us!

But that’s not the right way to look at it. It’s okay for people to unsubscribe from your mailing list. It’s all about your perspective, and there are a variety of reasons that people unsubscribe. Overall, it means that the unsubscriber took an action in regards to your company. They opened that email, knew who it was from, read the message, and decided that it wasn’t for them. The best part of this? It means that they know your company exists or that they already know the services you have to offer. Having unsubscribers also means that you won’t waste your time targeting the wrong people and can filter your list down to more valuable contacts – the people that ARE interested.

Keep this in mind and you’ll never be haunted by the unsubscribers again.

Posted in Online Marketing | Comments closed

My Gmail Was Hacked…

My mother in law called me this morning telling me that she has a problem. Her Gmail account was hacked.

I suspected that her account was hacked when I received a strange email from her last night saying that I should click on a link to view an important document on Google Docs.

What happened was that she had received that email from someone else. Clicked on it. Entered her username and password and the hackers got access to her account.

If this happened to you.. Worry not.. All you need to do is reset your password on your google account. To do this read this page.

Its really easy. You cant reset you Gmail password. You need to reset your Google account password which effects all your Google services.

After helping her reset her password, we decided that it was time to tell everyone that her account was hacked and not to open any email they got from her.

I went into her Gmail contact and I was surprised to see that her contact were gone. The hackers deleted all the email addresses in her Google contacts. They do this so that you cant warn everyone.

What a shame. Years of contact all gone, all because a hacker got access to her account by tricking her using a friends email.

I did some research and found a solution to get all the Google contacts back. If you have this problem and yell “All My Google Contacts Got Deleted” go to this page to restore your gmail contacts.

After that we created an email and sent it out to all her contacts.. YES we Bcced them…

Happy Thanksgiving

Posted in Learning | Comments closed

Want To Change Your Life? Get a Positive Attitude

I love the way that Jeffrey Gitomer teaches. I’ve been watching his video blog for close to a year. I consistently learn about how to be a more strategic salesman, a stronger CEO, and overall a better person. The outlook he talks about in this video — a mantra dedicated to staying fruitfully optimistic — is something that changed the way I live my day to day life.  Here are the five main points that Gitomer mentions, catch phrases I stay true to daily.

1) Surround yourself by positive things and positive people. It’s that simple. It’s like the law of attraction. Surround yourself by positivity. Attract good thoughts and they will come.

2) Read and listen to positive books, CDs, and tapes. I read a new book every week. Or, well, at least I try to. If you’re having a hard time getting inspiration, do not worry. Learn to motivate yourself through the works of others.

3) Say all things in a positive way: How you can, not why you can’t.  Try to focus on the “yes”, instead of on the “no”. Do not bog yourself down with negativity. Think like this: I will make it. I will get it done. I can do it.

4) Believe you can achieve it.  If you dream it, you can do it. Corny? Yes. True? Double yes.

5) Don’t listen to others who tell you you’re nuts. Some people are discouraged by those with more energy. Don’t let them take your spirit. Be who you are, and fight to be the best that you can be daily. There’s nothing wrong with that, nothing to be ashamed of.

5.5) Start now and work at it every day. This philosophy won’t manifest over night. You need to start today and work at it daily. I can vouch that you’ll be more satisfied with how you live your life.

 

 

 

Posted in Learning | Comments closed

Email Overload: Tips for Getting to that Clean, Organized, Inbox

Photo courtesy of: yourcoach.be

Photo courtesy of: yourcoach.be

Last week, I had 9,476 emails cozily resting in my Gmail account. It was awful. I felt overwhelmed, disgruntled, and generally unproductive. Every day, I came into work planning to go through my emails. And, as I’d sit down and get started on the task, confident in my email-sorting abilities,  I’d get another 56 emails. Without fail. Every single hour.

I know I’m not alone. According to the Information Overload Research Group, the average executive receives over 300 messages per day. Typically, employees spend about 20 hours per week managing email, two hours of which, the group reports, is unnecessary email.

That’s when I knew I needed to do something different…and fast. I did some research, and found an email-organization approach that really has been working for me. I recommend this technique to anyone who has ever felt the anxiety-ridden stress generally associated with email overload. Here are the tips I learned:

1) Every single time you log in to your email account, empty it. Make this a priority. Think about it: Every day, you get mail delivered to your home (the Post Office hasn’t defaulted just yet) and sift through that. Your rip up irrelevant credit card offers, consider charity donations for the Red Cross, and RSVP to your niece’s Bat Mitzvah. You should follow a similar strategy with your emails. All it takes is some organization.

2) According to this article, there are only three kinds of email messages. They are: The things you need to do, the things you’re waiting on, and the things you might want to refer to later. Likewise, you should have three folders set up in your email: To-do, Wait, and Reference. First, you need to make these three labels. Then, daily, when you go through your messages, separate every single email you get into those folders. You don’t actually need to handle the content of the emails. This step is simply about getting organized.

3) Once you have sufficiently sorted through your thousands of emails, you will literally feel as though a giant weight has been lifted off your shoulders. I know I did. Then, start going through the categories. Things in the the “To Do” label, say, a project for your company, go first. Aspire to tackle about five of these a day. Next, waddle over to the “Wait” list. Tackle one or two a day. And all the while, when a new message comes in, make sure to sort it into a category.

4) Once you’ve begun to get these things tasks completed, I also recommend creating a “DONE” folder. When you’ve completely finished with the task in an email, and have no more work associated with it, put it in this compartment. It will feel  great to watch the “DONE” label expand with completed chores. I feel better every time I look at it.

And there you have it. Hopefully this technique helps you like it did me. Email overload is annoying, but not impossible to maintain. Get started with it today, and let me know if it this strategy works for you.

 

 

Posted in Learning | Tagged , | Comments closed

Honing in on Your Hobby

As part of my weight-loss campaign, I have made my hobby biking and running for Facebook likes. The more people that like my status (about healthy eating, exercising, and burning through pounds), the more miles I bike/run. Check out the video of me biking through Brooklyn’s Prospect Park below:

Maybe, you have a knack for poker? Or, perhaps you would rather be climbing coastal cliffs? As an adult, you learn to define yourself through a variety of categories. You define yourself within a family structure. In your work environment, you define yourself based on your tasks, title, and performance. You are defined by your age, by your educational background, and even by your religion. To be defined by your interests, many people take up hobbies and find activities they love to participate in.

Whether you’re a thrill seeker or look for more laidback activities, the steps to discovering a hobby are simple. Studies even show that people who regularly participate in a hobby are happier.  After all, a hobby that suits your interests  isn’t exactly something you can buy off the shelf at the corner store.

- First, decide if you are looking to invest more time outdoors or indoors. Outdoor hobbies tend to be more physical activities. Indoor activities tend to be more low-key and less physically straining.

- Next, decide if you are looking to participate within a group of people, or if you would rather spend more time alone. Hobbies that involve other people often center around a schedule and can be a great outlet to meet people with similar interests. Choosing a hobby that is done by yourself allows for more quiet time and self-reflection, especially in a hectic lifestyle.

- Lastly, decide whether you would like a hobby that exposes you to knowledge or yields a product. Hobbies that yield a product involve allowing your creative expression to really grow. A hobby that exposes you to knowledge is more centered around learning and absorbing information.

Once you have decided which aspects of a hobby you are most interested in, you can start bouncing around ideas of what activities combine the things you are looking for. There are always exceptions to the rules of hobby-seeking. Before deciding on one set hobby, the most important aspect to consider is if it will be a strain or a gain for improving your life.

Posted in Uncategorized | Comments closed