Selfish VS Selfless

“Please remember to secure your oxygen mask before you help the person next to you.” What? Really? Are you telling me to be selfish? To care about myself first? What will people think if they see me taking care of my own needs, before I help my kids?

Some people think that if they are not selfless, they are selfish. I think that being selfless is a form of selfishness. Now I know what you might say: How can you say that I am being selfish, how is that fair? After all I am putting other people first and I am not even thinking about myself!

In order for you to love others, you need to have a foundation of love. That foundation starts with loving yourself. If you do not spend time investing in love, for yourself, you will not be able to love others properly. You will probably have resentment for others, while expecting others to appreciate everything you do for them. The mere fact that you “expect” appreciation, shows that the whole premise of being selfless is selfish.

Giving to people without expecting anything in return only comes from true self love. If you feel like you have so much, that you can give to others happily, only then will you not expect them to get something back.

Now that makes you a hero.

The worst person for a business is one that works for the money and doesn’t care about the mission, company or customer. This individual is not a bad person. The problem is that this person is so bogged down with their financial struggle that they are treading water and they can’t think about anything else but their struggle.

They come into work every day and they get just enough money to put out some fires. All the while knowing that its not enough. No matter how much they work, they will not be able to cover their bills at the end of the month. The whole reason they accepted the job to begin with is because they had no other choice. This job is not ideal for them. If they had enough money for all their basic needs, they would not be doing this.

They are suffering, the company is suffering and the customer is suffering. For business to be successful, you need to have a win, win, win. The employee needs to feel like they are getting enough to live and are happy with their path. They have to be thrilled to be working and contributing to the company all the while happily helping the clients succeed.

Ever walk into the DMV and notice that the people are miserable? They don’t make enough money to live, they hate their job, their life and they HATE YOU. There are so many unemployed people that would be so grateful to have a job. Why not give it to them?

Building a basic foundation for yourself physically, mentally, spiritually, emotionally and financially will help you be your best and be a positive contributor to society.

Next time you hold the door for someone else and they forget to thank you, see how you feel. If you expected a thank you from them and you didn’t get it, you might be holding the door to please yourself.

What does your nonverbal communication say about you?

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Do you ever think about how you communicate? Nonverbal communication represents two-thirds of all communication. What message do you send, without even saying a word?
Non-verbal communication is more than just body language. Only a small percentage of our total brain processes verbal communication. It highlights tone of voice, gaze, touch, physical appearance and more.

Non-verbal communication is vital in both, personal and professional landscapes. I evaluate the people I interact with daily on this level of non-spoken conduct, and find that it plays a big role in the way I conduct business.

The wrong message can be established if the body language that you show does not match a verbal message that you say. Nonverbal communication strengthens a first impression, too. Think about everyday situations, like meeting a prospect or going into a business interview.

Impressions are on formed within the first four seconds of contact and cannot be redone. You only get one shot at a first impression.

Here are three things that you should consider if you want to re-evaluate your level of nonverbal communication:

1. Handshake

When you go in for a handshake, be it with a new acquaintance, an employee, a colleague, a client, what is your handshake like?

‘Body language for dummies’ writes about the perfect handshake recipe: “If you want to create a sense of mutual respect and equality, make sure that when you shake hands with another person both your palms are in the vertical position, your fingers are wrapped around one another’s hands and that you apply the same amount of pressure. Your hands should meet in no-man’s land, halfway between your space and the other person’s.”

2. Eye contact

Studies have found that people use their eyes to indicate interest. This includes winking and movements of the eyebrows. Do you keep eye contact or avert gaze?

And here’s something you may not have heard of … pupil size.

The psychology of the eyes is revered as a key note in understanding nonverbal speech. One of the most subtle cues that eyes provide is through the size of the pupils.  An article from shares that it’s not only light levels in the environment that control pupil dilation. Sometimes emotions can also cause small changes in pupil size. For example, you may have heard the phase “bedroom eyes” used to describe the look someone gives when they are attracted to another person. Next time you’re speaking with someone that’s staring you square in the eyes, consider not only the gaze you get, but also the blink-speed and pupil size. It’ll discretely tell you more about the inward emotions of your connection.

3. Crossed arms

What do crossed arms symbolize? Crossed arms might indicate that a person is feeling defensive, self-protective, or closed-off.

Think about your next evaluation with an employee. When they speak with you about their role in your company, are their arms crossed? Are they sitting slouched, or upright? Listen not only to their words, but what they’re expressing to you through their body language.

Consider these elements of nonverbal communication. It may change the way you communicate, both in and out of the office.

What forms of body language do notice when communicating?

From Hoot to Tweet: How I went from being a Night Owl to an Early Bird

Photo Credit:

People often ask me, “Are you a morning person?” I used to respond that “I am absolutely not a morning person. I hate getting up early and love staying up till 3 a.m., burning the midnight oil.”

I did that for many years. I consider myself an entrepreneur and a hard worker. I always try to push myself to do more, and I attribute a large part of my business success to my decision to become an early bird instead of a night owl.

Last year, I was working for 16 hours a day, and feeling permanently burned out. I felt distracted and forever rushed.

That’s when I started researching about getting organized, about making time for the important things. To me, a healthy work-life balance was something that entrepreneurs only dreamed of.  (To the degree that I’ve even heard some entrepreneurs say having a healthy personal life and successful start-up is somewhat of an oxymoron.)

Still, I began to explore the idea of waking up early and found that business owners who were extremely organized woke up hours before their corporate counterparts. I started thinking that maybe those people were lucky. I was always told that I was a night person and not a morning person. After all my mother was always a night person and it runs in the family. Right?

Regardless, I love trying new things and I said I would give this opportunity a shot. After researching ‘how-to-wake-up-early’ suggestions and having a few failed attempts, I came by a book called the Morning Miracle  by ‘Yo Pal’ Hal Elrod. I saw him do an interview on Mixergy and was intrigued by his philosophy about waking up early. After all, he is a very successful sales professional and has hit world records all by getting up early and working hard.

So I decided to implement his strategy into my daily life.

Did it work? Do I go to sleep earlier, and am I more successful?

Read my full story here:

How To: Get Referrals For Your Business

Referrals are the most valuable form of lead generation.

So what makes a good referral? A good referral is in the eye of the beholder.

People like doing business with people they know, like, and trust. Become a trusted, credible partner and company leaders will want to refer business to you.

But…how do you ASK for a referral?

1. People love giving referrals, especially if they love doing business with you. But people don’t just give. They give because you asked them to. Same goes with LinkedIn. People will rarely recommend you unless you ask for the recommendation. So, step one to getting a referral, is asking for one.

2. Identify your ideal client. Then, find a way to showcase how you helped a similar prospect. It’s easier to have someone refer business to you when you can show them exactly how you helped someone in their shoes. It helps make you more credible. So next time you’re on a call, be descriptive. Use key figures in your delivery. Try this next time you’re on the phone with a current client: “Hello, Megan. I love working with eCommerce companies. I was able to help one of our eCommerce-customers save more than 50 percent on their Google AdWords account, and double their revenue in just eight months. Do you know anyone that I can help? I would love to receive a direct introduction.”

3. Give references, too. When you give, you get. Share a reference to get one in return.

Bonus Tip: Some people need an incentive to refer business to you. So, give them a bonus for their introduction. Sometimes, offering credits with your company, or sending a giftcard can be a great way to reinforce your gratitude. But…make sure it’s legal. Some companies cannot accept any incentive offers.

Learn more about how to make great referrals:



How To Be A Leader Within Your Company

When you run a large corporation, you’re accountable for the image of your firm. But if you run a small business, it’s much more than that. You interact with all your employees on a daily basis. You are a constant driving force for your team. You have to be a good leader. And while I can’t give you all the tools, here are three that will definitely help you get started.

1. Create a positive culture. You are the boss, so everything starts and ends with you. Is everyone miserable? Why? Find out why and how you can work together to fix it. Is everyone happy? Then, as a leader, you have the opportunity to make them even happier! Creating a better culture will help define you as a better leader and help you grow your business.

2. Bring out the best in people. Provide professional development opportunities. Provide training opportunities and allow your employees the ability to move up in your company. The more your team learns, the more they’ll want to stay within your company. Remember, you don’t want to be managing people, you want to be leading them.

3. Try to keep an open door policy with your staff. A good leader lets others lead as well. Be a boss that people trust and can give honest feedback too. Be open to comments and concerns. Be available.

Start with these tips, and you’ll be a much better leader in your business.

What will you do to be a better leader within your company?


How To: Optimize your ROI from Tradeshows!

Trade shows are great resources for any business. Potential customers are there because they are interested in your businesses industry.

Are you using the best tradeshow strategies?

Before you even hit the floor, define what a good lead is. Not every person that walks by is an actual potential customer. It’s about generating quality leads, knowing who is most likely to buy your product or service and focusing on them, is key to converting sales. Next, Make sure your staff knows how to identify these types of quality leads. You could have a form ready for people to fill out, or simply make sure your staff is finding out the correct information.

Is the potential client a decision maker, or do they just influence the decision maker? When are they capable to become a customer. What does their company do and would they be in line for your service? Remember, knowledge is power.

Here are some tips to optimize your ROI from Tradeshows!

  • Establish a relationship with qualified prospects!
  • Stand outside your booth and engage people
  • Take pictures and videos of your brand
  • Be interested in the conversation! LISTEN!
  • Get contact information from prospects you meet.

Remember, people love to buy but they hate being sold.

  • Don’t sell yourself or your business…
  • Don’t sit down behind the booth and read a newspaper.
  • Don’t put too much pressure on yourself.. Focus on goals.
  • Don’t worry.. Be Happy!

Always provide a “next step” for these potential clients. Tell them you are working on a proposal to present them with, or let them know a sales representative will be in contact with them shortly. If you lay out a course of action for them, they are more likely to follow it.

Check out this video of Ajax Union at the Kosherfest 2012 Tradeshow!

Yehuda kosherfest

How To: Create A Positive Corporate Culture

Ajax Staff 4-15 culture
Do people hate coming to work at your company? Are you looking to create a more positive culture for your team members? Today, I thought I’d write about creating a culture that people want to be a part of.

Every business has a culture.

So what sets the tone for the culture of a company? Company culture is the personality of a company and defines what a company, from an employee perspective, is like to work for.

The workplace should not be something that people dread every day. Employees should look forward to going to their jobs. In fact, they should have a hard time leaving because they enjoy the challenges, their co-workers, and the atmosphere.

This is why culture matters. Culture sustains employee enthusiasm.

At Ajax Union, our cultural goals are to:

1. Reduce Stress

2. Increase Motivation

3. Improve Productivity

4. Increase Awareness of Culture

5. Encourage Company Engagement

That said, there are always things you can do to improve your company’s culture. Here are three things I suggest:

1. Identity your current culture. Do you have a default culture, or do you work to create an awesome workplace for your team? Once you identify the culture you currently have, you can work to improve it.

2. Define what is really important for the people you work for. Is it acknowledgment? Appreciation?

3. Take Action and Show Recognition! People are motivated by more than just money. Sometimes, all it takes is showing them that they’re respected and appreciated by the team.

Need more ideas? Leave a comment! I’ll get back to you with other suggestions to spruce up your corporate culture.


Check out Ajax Union’s new Hallway Of Dreams! Coworkers write each other sweet, motivational messages to help get through the busy work week. What does YOUR company do to spice up it’s company culture?

How To: Finish Your Web Development Projects


So what do you do when you want to set up a new website? Do you call your uncle’s grandson to help you setup your site? Maybe you call your nerdy classmate or that smart kid on the block? What happens next? Do you feel like its dragging for ever? Are  you upset when it’s finished the way you want it?

Here are three tips that will increase the chances for your web design and development projects to succeed.


1. Identify your goals. What’s the goal of the website? Is it to generate leads or to brand your business? After that, define what you want your website to DO. When you plan your chances of success increase. They say measure twice and cut once right?

2. Build a sitemap and a wireframe. Even if it looks like chicken-scratch and is scribbled on a dirty napkin. Start with some type of definition but keep it simple. You can add more bells and whistles later.

3. Get your content ready before the website is created. That means you should write up all the text that will go on the homepage, about us, services, contact us etc.

Bonus Tip: Design before you code.  Make sure that you design your website first and once you finished only then start the coding process. Its much more cost effective to change design elements then coding elements.



Meeting With Your Direct Reports

Do you meet with your staff regularly? Do you think meetings are a waste of time? 

If you havent been having successful meetings, I recommend revamping the way you meet. Try hosting a regular 1-2-1 for a more successful kind of interaction.

So you might be wondering — what exactly is a 1-2-1? They’re private one-on-one coaching sessions that you have with your direct reports. They are designed to work through a mix of personal and professional challenges. I first learned about the importance of these types of meeting after joining the CEO Group, Vistage. Since then, I’ve implemented this awesome meeting strategy with my direct reports and have been seeing more successful reviews ever since.

Here are three tips for more structured and successful 1-2-1 meetings: 

1. Set regular times to meet with your direct reports. Pick a day and time you’re comfortable with, and set weekly reminders on both your calendars. Organization is key.

2. Let them do the talking. Let them discuss what’s going well and what could be better. Listen and coach, but don’t spend the whole time talking. They’re the driver; you’re in the passenger seat.

3. Go over your Key Performance Indicators and quantify your success. Set weekly numbers to strive to. Measure, measure, measure.

For more details, check out my weekly web series, GrowTime.TV, where I talk about business, marketing, and technology. Here’s the episode where I zero-in on meeting with your direct reports:

Check out my new web series,

This new year, I asked everyone at Ajax Union to set a business and personal goal. I did it too.

My business goal was to create a weekly web series where I talk about business, marketing, and technology. I wanted to teach aspiring industry leaders and entrepreneurs some of the tips that I learned in my 13 years of business experience.

And so, was born!

So what is GrowTime is a weekly series where we  give you key insider tips on how to grow your business online. Every Thursday at noon, we release a new episode.

It would mean a lot to me if you could watch one of my videos and leave me some feedback! Check out our YouTube channel, too. Let me know what you think, and if you have any ideas for future episodes.